Permission of the Department of Management and Marketing is required for all 300- and 400-level marketing courses. COMM 200 or COMM 204 is prerequisite for all other courses in marketing. Additional prerequisites are stated with each course.
1/2(3L)
Provides students with an introduction to the principles and concepts of marketing as applied to the agribusiness industry. In this context, business activities are analyzed from the point of view of recognition, stimulation and satisfaction of customer demand. Specific topics include market segmentation, consumer behavior, marketing mix strategies, marketing research and marketing ethics. Agribusiness cases and examples are extensively used to illustrate effective marketing principles, strategies and practices.
Note: This course is an alternative to COMM 204 and students will not receive credit for both COMM 200 and 204.
1/2(3L)
Introduces the student to the marketing concept in business. Business activities are analysed from the point of view of recognition, stimulation and satisfaction of consumer demand.
Note: Students will not receive credit for both COMM 200 and 204.