Key Questions for Examining Campaign Ads

  1. What is the ad trying to do?
    (What reactions does the advertisement try to provoke? Why? What is the anticipated end result for the candidate?)

 

  1. Who is the intended audience?
    (What kind of supporters is the candidate hoping to attract? Who is and is not pictured in the advertisement?  What kind of language does the advertisement use to cater to potential voters?)

 

  1. What strategies does the candidate use to create an identity or self-promote?
    (What kind of image does the candidate cultivate? What props or costumes act as symbols or highlight the candidate’s message? What kind of relationship does the candidate have to others in the image?)

 

  1. What does the ad reveal or conceal about the candidate’s message and platform?
    (How does the candidate support their claims? How might the candidate use language to avoid  or engage with controversial issues? Does the ad provide enough information about the candidate or platform?)

 

  1. What additional information would you need to make an informed decision?
    (What kind of information does the advertisement give you? When would it be most effective or convincing? What additional steps would the candidate need to take for you to follow through on Election Day? What information are you missing and how would you acquire it?)

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John Diefenbaker smiles as he is carried on the shoulders of members of a large crowd bearing election posters with slogans such as “Victoire assure pour Diefenbaker Dufresne”, Quebec City, Quebec.
John Diefenbaker campaigning in Quebec City
Media and Document Gallery

Images

John Diefenbaker voting at Prince Albert
Creator: Canada Pictures Limited

Subject: Canada – Head of Government | Canada – Election Campaign | Prince Albert – Personalities

Description: John G. Diefenbaker voting at Prince Albert, Saskatchewan as reporters watch in background

Date Created: 31 March 1958

Identifier: MG01/XVII/JGD6844

John and Olive Diefenbaker beside a campaign train
Creator: Canada Pictures Limited

Subject: Canada – Head of Government | Canada – Railways | Canada – Election Campaigning

Description: Night shot of John and Olive Diefenbaker beside election train, standing with crowd of supporters bearing placards reading “Youth Backs Diefenbaker,” “John Diefenbaker Great Canadian,” and “Canada Needs Diefenbaker”

Date Created: 18 February 1958

Identifier: MG01/XVII/JGD4671

John Diefenbaker speaking during election campaign
Creator: Canada Pictures Limited

Subject: Canada – Parliamentarians | Canada – Personalities

Description: John Diefenbaker speaking from the front porch of a private home during the campaign to a large crowd gathered on the street and the front lawns nearby

Date Created: [v./ca. 1957]

Identifier: MG01/XVII/JGD4355

John Diefenbaker chatting with a farmer
Creator: Canada Pictures Limited

Subject: Canada – Parliamentarians | Saskatchewan – Personalities | Farm Machinery

Description: John Diefenbaker leans against tractor, chatting with a farmer who is seated on his tractor during the campaign, [Saskatchewan], circa 1957

Date Created: [v./ca. 1957]

Identifier: MG01/XVII/JGD4347

John Diefenbaker speaking from an election train
Creator: Canada Pictures Limited

Subject: Canada – Parliamentarians | Canada – Personalities | Trains

Description: A large crowd is gathered to hear John Diefenbaker speaking, from back platform of election train

Date Created: 1957

Identifier: MG01/XVII/JGD3676

John Diefenbaker with Leslie Frost
Creator: Canada Pictures Limited

Subject: Canada – Head of Government | Ontario – Premier | Canada – Election Campaigning

Description: John Diefenbaker shaking hands with Leslie Frost during the 1958 election Date Created: 1958

Date Created: 1958

Identifier: MG01/XVII/JGD562



John Diefenbaker campaigning in Quebec City
Creator: Unknown

Subject: Canada – Head of Government | Quebec – Personalities

Description: John Diefenbaker smiles as he is carried on the shoulders of members of a large crowd bearing election posters with slogans such as “Victoire assure pour Diefenbaker Dufresne”, Quebec City, Quebec.

Date Created: 1958

Identifier: MG01/XVII/JGD459


Audio

Part of a speech by John George Diefenbaker at Dauphin Armouries during 1958 election

Creator:Progressive Conservative Party of Canada

Subject:Canada – Parliamentarians | Canada – Personalities | Canada – Election Campaigning

Description:John Diefenbaker discusses the unprecedented wave of support for the Progressive Conservatives which is sweeping Canada

Date Created:17March1958

Identifier:MG01/XVIII/T150-PAC17b

Speech by John Diefenbaker at an election rally in Winnipeg during the 1957 election campaign

Creator:Unknown

Subject:Canada – Parliamentarians | Canada – Personalities | Canada – Election Campaigning

Description:John Diefenbaker urges the voters to send Progressive Conservatives to Parliament so that all Canadians will have equality in rights and opportunities in Canada

Date Created:23May1957

Identifier:MG01/XVIII/T144-PAC14

Speech by John Diefenbaker to open 1957 federal election campaign at Massey Hall, Toronto

Creator:Unknown

Subject:Canada – Parliamentarians | Canada – Personalities | Canada – Election Campaigning

Description:John Diefenbaker launches the Progressive Conservative Party’s 1957 election campaign, unveiling the party platform

Date Created:25April1957

Identifier:MG01/XVIII/T134-PAC6a


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