In a powerful defence of the values that define education, Howard Woodhouse uses concrete and vivid examples to show how universities in Canada have been engulfed by the market model of education and how administrators have done little to resist this trend.
Selling Out demonstrates that the logics of value of the market and of universities are not only different but opposed to one another. By introducing the reader to a variety of cases, some well known and others not, Woodhouse explains how academic freedom and university autonomy are being subordinated to corporate demands and how faculty have attempted to resist this subjugation. He argues that the mechanistic discourse of corporate culture has replaced the language of education - subject-based disciplines and the professors who teach them have become "resource units," students have become "educational consumers," and curricula have become "program packages." Graduates are now "products" and "competing in the global economy" has replaced the search for truth.
Challenging the current orthodoxy that the market model is the only way forward, Woodhouse argues that governments have a responsibility to fund universities, recognizing that they are the only places in society where the critical search for knowledge takes precedence.
Saskatchewan Book Awards
Scholarly Writing Prize (2009)