Positioned to Succeed

Positioned to Succeed

In the spring 2010 issue of the Green and White the University of Saskatchewan’s Institutional Positioning Project was presented to you, our readers. The project’s goal is to define the University of Saskatchewan’s competitive advantages in the increasingly competitive post-secondary marketplace. Three key questions directed the project: what can the U of S credibly claim? What is relevant to various stakeholder groups? What makes the U of S different than other Canadian universities?

Much work has been done in the months following that initial introduction to the project. Extensive research and consultation with key U of S stakeholders has been an important part of this highly engaging project, ensuring the university’s position credibly differentiates itself from other universities in a way that matters to stakeholders.

The U of S is now ready to communicate its strengths to the world.

Heather Magotiaux, vice-president of University Advancement and project chair, reminds us, “The position is not a logo or a tagline or an ad. It is how we work, how we collaborate, how we achieve our goals, how we impact the community around us—it is our personality. But for our positioning to come alive both on and off campus, we need to be able to show it to people. People communicate verbally and visually, so we need to express our position both verbally and visually to effectively communicate it.

“Having a clearly defined position for the university does not change our direction; it allows us to move forward more cohesively, with the same focus and determination, to make the U of S a truly top-notch academic institution.”

For more information visit www.usask.ca/positioning.


UNIVERSITY OF SASKATCHEWAN’S POSITIONING STRATEGY:

FOR WHOM:

Dedicated visionaries who believe innovation is born of collaboration

WHAT WE OFFER:

  • Support: We provide freedom and support to push the boundaries of knowledge
  • Connections: We reach across disciplines, into our communities and around the globe to build lifechanging connections and to think differently about the issues of our time
  • Impact: We work together to experiment, to learn and to make ground-breaking discoveries that will change Saskatchewan, Canada and the world

OUR PERSONALITY:

Resourceful, collaborative, dynamic

OUR AMBITION:

To be among the most distinguished universities in Canada and the world

WE WiLL GET THERE USING:

  • Our determined spirit
  • Our dedicated and flexible support
  • Our diverse perspectives
  • Our leading-edge understanding of human and other living systems

WHO WE ARE:

We are a rising team that is building the future