It is possible to insert/embed videos into your page from within the WYSIWYG (see things to consider when embedding a video on a webpage below).

  1. Select the Embedded Media button.
    wysiwyg embed media button
  2. The Embed Media window opens. Paste a link to your video (e.g. a recruitment or promotional video) in the File/URL field.
    embed media window
  3. If necessary you can change the type for the media file.
    embedded media file type
  4. You could also choose to insert the media by using the embed code.
    Embed media code
  5. A placeholder will appear in your page content area. Continue adding your content as needed.
    media inserted
  6. Click the Submit button to save your changes.

Things to consider when embedding a video on a webpage:

  • Quality - It's not just about the message. A poor quality video can have a negative impact on people's perceptions and distract them from the message you are trying to communicate.
  • Playback - Let people decide when they want to watch it instead of having it start automatically. This is especially important when you consider those using mobile devices.
  • Length - Keep it short. By default people using YouTube can upload videos that are 15 minutes in length, so if it needs to be longer consider splitting it up into smaller video clips.
  • Location - If your point is best made in a video then keep the focus there. If you need write paragraphs of text to introduce the video then consider why it's there in the first place. Display the video prominently, and use bullet points to highlight the key message(s).
  • Presentation - Let your site visitor's decide how much space it should take up on their monitor. Having the video scale to full-screen automatically may give users a negative experience.

Video's are becoming an increasingly popular option when searching the web. To help with getting your video's found, see Google Webmaster Tools for video best practices.

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