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Development, Design & Implementation

Setting up an online web presence can be an exciting endeavor but before you dive in, you should consider the following:

Do you really need a website?

This is a deceptively simple question. Do you really need an entire website or do you just want to post a little bit of content? When it comes to website content, less is more, and for good reason.

  • Large websites often result in content that becomes outdated, and worse, content that's incorrect. Having outdated or wrong information can be frustrating to your site visitors, and it can negatively impact search results.
  • Consider whether or not the information you’d like to post can be included in an existing website, or whether it exists already in another location.
  • Consider the audience that will be visiting your website. Perhaps a blog or wiki would be a better option. Regardless of the technology you choose you’ll also need to take the availability of resources into consideration.

How much does it cost?

This is another deceptively simple question. While many of the U of S web publishing tools and their respective templates are available for use without fees, it’s the cost in time and effort that needs to be considered.

  • This doesn't mean it needs to be a full time job, nor does it mean that this person needs to be a computer whiz. It does mean is that somebody should be available, and knowledgeable, as the need arises.
  • Understanding the basics of information architecture is probably the most important skill required for maintaining an online presence.
    • Not to worry, there are a number of resources available for general help, but when it comes to the day-to-day maintenance it’ll need to be done by somebody locally, whether it's you or a member of your staff.

Getting started:

You've decided you need an online presence and you have the resources needed to maintain it. What do you do now?

 

 

 

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