Jeffrey, please read again. That is precisely my point. I responded to
the comment you made in your previous post: "When it gets right down to
it, this 'communication hardly ever occurs'. This might very well be an
indicator as to shortcomings of our society or culture." You were
condemning society or culture for its inadequacies when it is an inherent
attribute of language to not quite mean what is says. There is always a
chiasm of non-knowledge that separates the representation from the
object, or in other terms, the signifier from the signified. I believe we
are in agreement that this space is potentially beneficial to the work of
art and the viewer's (and maker's) relation to it. What I don't
understand is your accusation that society and culture as a whole (or, at
least, advertising) are somehow to blame. Perhaps I'm just reading your
message incorrectly and you are, in fact, making a rhetorical statement.
Ironic, isn't it?
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