Volume 15: Spring 2007

Spiritual Quest and and Popular Culture:
Reflexive Spirituality in the Text of Northern Exposure

John Mihelich, Assistant Professor, Department of Sociology, Anthropology, and Justice Studies
University of Idaho

Jennifer Gatzke, Department of Sociology, Anthropology, and Justice Studies
University of Idaho

 Abstract

Through an analysis of the text of Northern Exposure, this paper discusses its spiritual narrative and argues that it resonates with broader emerging patterns of spiritual questing in the United States.  Drawing from key characters and spiritual themes from several episodes, we delineate four alternative modes of “reflexive spirituality” and various ways individuals and spiritual communities reconcile spiritual meaning with the challenges of modernity.”  The analysis both reveals the role of popular culture in portraying and encoding religious meaning and patterns of religiosity and enhances the broader understanding of reflexive spirituality.

[1] In recalling the airing of the television show Northern Exposure (NE), viewers might remember a number of things, but anyone with a recollection of the programme probably remembers some of the religious themes woven throughout the storyline.  Those with better recall may remember how the show deconstructed and reconstructed religious ideas from a number of traditions as it manipulated history, tradition, ritual and symbols to fit the context and experience of the fictional lives of characters residing in “Cicely,” Alaska.  The successful television series aired from 1990 to 1995, but the programme’s popularity persists many years after cancellation as dedicated fans continue to enjoy reruns, recorded episodes on VHS or the recently released first four seasons available on DVD.  Among the thousands of continuing NE fans, many refer to the program on a daily basis to interpret, endure, and celebrate their everyday experience.  The text and its interpreted themes have become an essential part of their personal narratives, and fans actively construct audience practices ranging from annual gatherings to online discussion groups through which they interact with other fans of the show.  Some of these fans understand their NE practice to be of a spiritual nature and use spiritual discourse to describe their experience with NE and its role in assisting them to interpret their experience.  As such, NE represents one confluence of popular culture, audience practice, and contemporary patterns of religiosity in the quest for meaning.

[2] The quest for religious or spiritual meaning in the United States today involves a good degree of individualized focus on the self and its transformation (for personal religion, see, for example, Bell 1977; Loy 1997; Roof 2001; Swatos and Christiano 1999; Wuthnow 1998. On self, identity and consumption see, for example, Beck 1992; Bocock 1993; Csordas 1997; Giddens 1991; Hall 1992; McRobbie 1994; Sweetman 2003; Wagner 1993.).  The quest takes place in a context of postmodernity with its dissociation of symbols from their referents, the decentering of authority, and the globalization of culture, consumerism, and information (Csordas 1997, cited in Roof 2001, 141).  In this context, cultural narratives, including historical religious ones, become decentered, open to reframing through manipulation, reflection and recombination.  Wade Clark Roof identifies one emerging form of spiritual questing, and its confrontation with the effects of modernity, as “reflexive spirituality” which requires intentional engagement on the part of individuals reflecting on the plurality of possibilities and the “positioned nature of all our perspectives” as they consider how a variety of narratives may contribute to their direct personal religious experience (Roof 2001, 75).  Along with individual personal reframing, denominations, churches, congregations, and other religious groups and organizations engage in reframing their mythologies and interpretations to accommodate broader social change and the expectations of questers.  As Peter Berger anticipated in his discussion of the emerging “market situation” of religion in the throes of secularization, a “spiritual marketplace” has emerged with providers and consumers negotiating spiritual terrain (Berger 1967; Roof 2001). 

[3] The spiritual terrain in the contemporary United States includes a number of religious producers, each with their own narrative to parlay, and a multitude of individuals making often confounding spiritual choices in search of meaning.  In framing a personal religious narrative, reflexive spirituality requires each individual to negotiate among a variety of religious “truth” claims and confront a rationalized social context that often does not treat spiritual pursuit kindly.  The challenge is to seek out and select from whatever sources are available for spiritual “wisdom” to construct a personal religious narrative that is relevant, convincing and meaningful in the face of pluralism.  The reflexive narrative assumes and embraces, rather than shrinks from, fluidity and uncertainty.  In an expansive quest for spiritual sources, some people have found spiritual relevance in popular culture.  Of the many forms of popular culture that engage spiritual themes, among television programs NE may be the most comprehensive and diverse, and it certainly resonates with broader cultural patterns of religiosity.  In this paper, our textual analysis demonstrates how NE provides an important spiritual cultural resource as it effectively represents, or models, the process of reflexive spirituality.

[4] NE’s narrative frequently references Joseph Campbell, the late scholar of mythic traditions, who argued that the contemporary world needs new metaphoric symbolization, a reinvigorated mythology, and insists that artists share in the calling to provide such bases for people (Campbell 2001, 6). The traditional religious formulations and symbols represented in NE are obvious—Judaism, animism, Native American spirituality, Christianity, Buddhism, etc., but the text as representing a new religious practice itself, one of reflexive spirituality, is not explicitly fully recognizable. NE formulates a quest for spiritual meaning shaped by a cultural emphasis on individualism and self transformation in a context of pluralism and rationalization that celebrates spiritual uncertainty and fluidity.  As such, the artists that created NE spawned, perhaps unintentionally and unbeknownst to them, a text offering a narrative, a “creative mythology” (Mihelich 2006) about modern meaning-making, that resonates with many Americans engaged in reflexive spirituality.  The broader sociological explication of contemporary religious patterns, particularly reflexive spirituality, helps us identify the narrative many NE fans have found satisfying.  In doing so, we discover some of the social and spiritual relevance of the text of NE, and, by extension, popular culture in general.  In the process, our analysis of the text enhances the understanding of an important emerging mode of relating to religion in the United States.

A Mythology of the Quest

[5] Robert Wuthnow commented that, as they discussed the decline of the sacred in response to secularization in the United States, scholars “failed to see how understandings of the sacred were changing” (Wuthnow 1998, 3).  Organized religion and a fervent interest in spirituality have persisted, regardless of the much debated effects of secularization, perhaps because “the existential questions which confront all cultures in the demand for meanings” endure (Bell 1977, 441).  Daniel Bell predicted the return of the sacred in new religious modes and indicated that sustainable religious discourses would entail “a return to some mythic … modes of thought” that challenge disenchantment by looking to the past and transforming traditional religious modes into congruency that links the past with current direct personal experience—a direct experience of the sacred that generates existential meaning (Bell 1977, 445). 

[6] Enduring existential questions provide at least some of the energy for religious reformulation unfolding in a “market situation” (Berger 1967) as religious choices expand along with the “voluntaristic adoption of sacred themes and ideas” (Hills 2000, 76; see also Luckmann 1967; Roof 2001; Wuthnow 1998).  Religion “in a mediated and consumption oriented society” becomes a “cultural resource broadly available to the masses” through the “spiritual marketplace” (Roof 2001, 75, 81, italics in original).  In this context, Wade Clark Roof explains the rise of a quest culture as personal religious narrative style shifts from one based on established religious authority to one premised on the understandings arrived at by ordinary people in their individual search for religious meaning.  Religion becomes a cultural resource to be engaged and consumed for subjective gratification like other resources in consumer society.  The problem people face in “quest culture” is finding a suitable and “sustainable discourse” that is both spiritual and responsive to their existential concerns and their subjective experiential desires (Roof 2001, 59, referencing Ronald Inglehart 1990). 

[7] For some people, the quest takes the form of a “reflexive spirituality” whereby individuals cobble together, “a religious world from available images, symbols, moral codes, and doctrines” and, through their agency, define and shape “what is considered to be religiously meaningful” in a “situation encouraging a more deliberate, engaging effort on people’s part for their own spiritual formation” (Roof 2001, 75).  In the “highly reflexive act” of “reframing,” people use religious speech and symbols to “weave a coherent narrative of meaning and life… a comprehensive belief system, embodied in myth, symbol, ritual and narrative” that “structures human experience, emotions and conceptions of the self in relation to a larger world” (Roof 2001, 169, 174). 

[8] People engage in reflexive spirituality as a move toward constructing a personal religious narrative, culled from the spiritual formulations of traditions, providers and personal history, characterized by a dynamic fluidity and requiring a high level of maintenance.  The fluidity and freedom of reflexive spirituality engender a degree of uncertainty and a pursuit for groundedness in broader cultural discourse (Roof  2001).  Many people in their spiritual quest stay anchored to a traditional denomination while others keep at least a line attached to traditional, Christian or otherwise, narratives (Roof 2001, 209).  Others cobble together pieces of several culturally available religious narratives, some of which are also recent innovations, but for Roof reflexive spirituality remains “grounded” in existing traditions and symbols.  Kelly Besecke argues that reflexive spirituality is not simply, following Roof, a “personal way of relating to religion,” nor is it a “tradition-eschewing method of personal spiritual fulfillment” as individual religion is conceptualized by Wuthnow (Besecke 2001, 368).  She argues that reflexive spirituality offers  a language in that people use “the themes and assumptions of reflexive spirituality,” the self-directed approach and critical engagement with pluralism and its variety of religious meanings, “to engage with each other in talk about meaning in the modern world” (2001, 367, emphasis added).  People employ the language of reflexive spirituality, both individually and in groups, to communicate about transcendent meaning and affirm its importance.  The language recognizes “wisdom” of religious traditions, rather than discarding them, and “is primarily a method of making religious traditions meaningful for a rationalized social context” (Besecke 2001, 368).  The “method,” then, is a resource through which people, united by a common language, can creatively discover the relevance of religious ideas in a rational world and maintain a groundedness in a variety of spiritual traditions while reconciling reason and rationality with spirituality. 

[9] The deliberate and engaging reflection and exploration of spiritual alternatives sets reflexive spirituality apart from other contemporary trends in religiosity such as the fervent adherence to tradition or the adaptations of denominationalism, fundamentalism and evangelicalism.  Its open-endedness brings a broader cultural array of symbols to bear on questions of meaning and embraces pluralism with relativity.  In quest culture, Roof argues, religion is being reformulated, reinforcing “the view that…religious consciousness involves an active process of meaning making, of interpreting one’s own situation in relation to media discourses as well as those in traditional religious institutions” (Roof 2001, 69-70, italics added).  Popular culture partially assumes some of the functions religious myth and ritual once held as the “Visual scripts provoke powerful moments of reflection about characters and situations and make possible the extension of those reflections to people’s own lives” (Roof 2001, 70).

[10] Contrary to the predictions of secularization theorists, many researchers have argued that continued religiosity in the U.S. demonstrates that, while modernity has exerted a force of change in modes of relating to religion, spirituality and rationality are not necessarily incompatible. Both Roof and Besecke conceptualizations of reflexive spirituality engage with this challenge of finding spiritual meaning in a context of pluralism, rationality and the conditions of modernity.  Our textual analysis addresses the mode of reflexive spirituality and its confrontation with the forces of modernity in two ways. First, it reveals how NE, as a media discourse, illustrates Roof’s and Besecke’s ideas and delineates four modes of reflexive spirituality. Second, our analysis extends their work by theorizing its application to fans’ interaction with forms of popular culture that shape their spiritual quest, and it further explicates the creative potential for reflexive spirituality to reconcile spirituality and rationality. Popular culture and the artists who contribute to its creation can become, in essence, suppliers in the spiritual marketplace. Also, while NE demonstrates both how traditions can be reframed and how people can use the language of reflexive spirituality to reconcile spirituality with rationality, the text demonstrates that religious ideas can be both applied to and emanate from everyday experience.  This is an important aspect of reflexive spirituality as people draw from a variety of religious ideas and meanings and test the boundaries between the spiritual, historically the purview of traditions, by locating spiritual meaning in creative and everyday experiences.

[11] The discovery of spiritual meanings in everyday experience subject to the conditions of rationality reveals the relevance of sacred ideas contained in traditional religious narratives and demonstrates that everyday practice and experience encompasses such ideas conceived as sacred. 

In the process, reflexive spirituality renders mute the discord between spirituality and rationality.  NE puts a narrative to this practice and provides one of the earliest recognizable popular narratives symbolically encoding reflexive spirituality.  In constructing its narrative for relating to transcendent meaning, NE depicts at least four modes of engaging in reflexive spirituality through the characters of Joel, Chris, Ed and Marilyn and represents the reflexive manipulation and consideration of symbols and traditions in episode plots.  People encountering their own reflexive spirituality, from the early 1990s on, could find in NE a narrative product, a cultural resource, with which to engage as they frame and reframe a personal spiritual narrative.  In the analysis of the narrative of NE, we, like Bell, find a reemergence of “the power of myth” and find that popular culture can act as an intermediary between traditional religious mythology, people’s experience in a rationalized world, and the individual construction of religious narrative (Bell 1977, 446). 

Methods

[12] Our interpretation of the text of NE emerges from a broader study of a group of NE fans who actively pursue the religious significances of the text.  We observed and engaged in NE-oriented online discussion groups.[1] We examined over 100 fan profiles in NE websites that specifically addressed questions of religious and spiritual meaning, and we collected 35 of our own surveys with qualitative information from both online participants and attendees at NE events we participated in including Moose Days and Snowfest, in Roslyn, Washington, where many of the episodes were filmed.  We also conducted in-depth interviews with NE fans and directed discussions with focus groups.  In these formats we talked with over 25 NE fans about their interpretations of the show and its meaning in their lives.  It should be noted that one of the authors of this paper is a NE fan.  The liminality involved in the status of fan-scholar, sometimes with contradictory influences, advantaged this research.  The NE fan-scholar contributed as a fan subjectivity during the interview process, and that perspective, unapologetically, also continuously informed that author’s contributions to this essay (for a discussion of fan-scholar issues, see Hills 2002).

[13] In this paper we focus on a textual analysis of NE.  Space prohibits the inclusion of an analysis of fan practice in this essay, but our knowledge of fan practice informs the analysis of the creative process embodied in this text.  However, this textual analysis is fan-guided as we have privileged particular episodes and scenes discussed by fans themselves as significant in terms of religious meaning as well as scenes that reflect the ideas and categories of meaning suggested by fans.  We have selected recommended episodes or scenes from the plethora of options to illustrate key points and condensed them in detail.  Finally, along with recommending episodes, some fans reviewed and commented on our findings in a process of dialogic editing (see Cavicchi 1998; Feld 1989, 1990).  We have incorporated many of the suggestions fans offered about the representation of characters, episode descriptions, and the overall characterization of the show.

Welcome to Cicely

[14] Set in the quirky fictional town of Cicely Alaska, NE portrays the conflicts, interactions, and existential issues of a diverse group of characters.  Joel, a Jewish New York doctor with clear leanings toward scientific materialism on matters outside his own faith, reluctantly practices medicine in the remote Cicely because of contractual obligations involving his medical school expenses.  Chris, a white eccentric intellectual disk jockey with sporadic and impulsive tendencies, vacillates between experiencing the numenousity of life directly and reflecting “objectively” about it.  Ed, a young Native Alaskan shaman in training, expresses the curiosity and naiveté incumbent upon a neophyte spiritual leader.  Marilyn, a Native Alaskan woman, embodies, clearly and assuredly, the presence of existential satisfaction.  Maurice, a white consummate capitalist, views the world through his materialism, rationalism, and ex-Marine bravado masculinity—all tempered by a subtle curiosity, not quite overwhelmed by his convictions, concerning matters that lay outside his perceptive realm.  Holling, a mysterious but stable and good-hearted white middle-aged bar owner with a few deep-seated internal conflicts, Shelly, a wide-eyed young, white Canadian woman with a wild-child/beauty pageant past who lives with and then marries a much older Holling, Maggie, a privileged white prodigal child bush pilot with a strong-will determination, and Ruth Ann, a middle-aged white shopkeeper with wisdom and strength to dispense it, rounds out the set of characters.  While the show entertains a myriad of themes, its engagement with religious matters is prominent and is the focus of this analysis.  NE consistently portrays the “quests for spirituality,” which, according to Wade Clark Roof, are driven by “yearnings for a reconstructed interior life … transcending the given” and involve an “inner awareness” and “values and meaning beyond oneself” (Roof, 1999, 35).  Ed and Chris, in particular, willfully, explicitly and consciously engage in their own versions of an individual religious quest that frequently enter the episodes.  The process of Joel’s transformation in spirituality and values, however, provides the enduring tension for the storyline on religion.  The thread of his transformation over the course of the program hooked many fans and demonstrates the heart of NE’s religious mythology. 

Reflexive Spirituality Cicelean Style

[15] NE differentiates the individual spiritual questing among its characters while depicting its connectedness with others and legitimizing the quest itself.

[16] Key characters in NE demonstrate at least four avenues for reflexive spirituality and individual transformation as they pursue their spiritual paths and help others with their pursuit.  Chris is a religious explorer.  His consciously reflexive, critically thinking approach offers little certainty or definition, but it recognizes the importance of the pursuit of the religious realm of human life.  He engages the language of reflexive spirituality on his radio show as he contemplates religious traditions, concepts and meanings and provides knowledge about various religious ideas.  He also experiments with new experiences that might lead toward enlightenment–expanding his spiritual repertoire to include transcendental meditation, dream manipulation, Catholicism, monasticism, Hinduism and reincarnation, spirits of nature (elk), etc.  He is a mail-order-minister versed in eastern traditions, is heavily influenced by Carlos Casteneda and Trancendentalists, and he has studied religious culture and ritual from non-western societies. 

[17] Ed’s spiritual pursuit centers on his apprenticeship as a shaman or healer.  His is a focused exploration loyal to one tradition, that of a shaman, but he recognizes that he can learn from other traditions and incorporate their truths and practices into his own.  Leonard, the local tribal healer and Ed’s mentor, helps young Ed learn about his “call” to be a healer.  Because a particular tradition provides the roots for his quest, Ed finds a degree of certainty and confidence, but he is open to revision, adaptation and incorporation.  He openly embraces the wisdom of a variety of traditions and recognizes the capacity for all humans to pursue and obtain that wisdom in their own journey.  Leonard taught Ed that he “has no monopoly on wisdom,” and that everyone can equally access insight.  Ed provides his services to both Natives and non-Natives, and his learning as a spiritual leader continuously shapes his experience and identity.  As an aspiring filmmaker, he uses film and television as his repertoire of oral tradition and healing stories.  Similarly, Marilyn embodies an Alaskan ntive spirituality, representing one generally “in touch with the old ways” and spiritually centered.  She helps people struggling to find their way by providing insightful stories and allowing them to find the answers they sought through their own individual processes. Marilyn’s occasional struggles with ethical dilemmas and spiritual crises require the help of others in her community and reveal that one’s quest is never complete.  While Ed and Marilyn provide important examples of reflexive spirituality for our analysis, we include them with a precautionary note.  In its portrayal of Ed and Marilyn, two “native” characters, NE in some ways added a welcome complexity to the representations of Indians and Alaska natives in popular culture.  The text represents relatively complex individuals in a contemporary setting, not common in popular portrayals (See Taylor 1996 and Mihelich 2001).  However, Annette Taylor argues that NE, because it presented characters devoid of specific native cultural contexts, continued the tradition of representing “native” characters as generic Indians, composite characters devoid of accurate background information from any particular Indian or Native Alaskan group (1996).  Taylor argues that “dismissing NE Exposure’s treatment of Alaska Native cultures …perpetuates the attitude that native cultures are unimportant and insignificant” (1996, 241). We agree with Taylor’s critique and the history of particular effects this has had on imagery and knowledge of native people.  We extend the critique to NE’s reductionism of ethnic groups and religious traditions in general even while we acknowledge the creative license of efficiency often extended to dramatic television as it unfortunately is not held to the standards of television documentary.

[18] Joel represents yet another aspect of spiritual questing, although he is not always certain he is on such a quest.  Joel believes that his deep history and tradition of Judaism has prepared him for any crisis and provides a stable certainty in existential matters.  But he soon realizes that his urban background and scientific mind often conflict with this tradition, as does the religiously diverse community of Cicely.  Others in the community often inquire about his traditions, but Joel hesitates to let them into his exclusive circle of faith.  As Joel’s journey provides the main storyline of the series, many episodes feature his struggle with his tradition, entertaining audiences with many facets of Judaism.  Over the course of the program, Joel engages in an “emergent quest” and experiences a spiritual transformation—a process of awakening to the quest itself and the capacity to “see” it, late in the series when he became both aware of and consumed by his spiritual quest.  Joel even “goes native” in the final season of the show when he seeks and experiences a blended Native American/Buddhist transformation of living in tune with nature, including his own, and simply “being.”

[19] NE portrays these characters as engaged in individual quests, but its goes a step further to point out the role of interpersonal relations in their spiritual discovery.  Each character’s quest both plays out in a broader set of relations with others and is dependent on and informed by those relationships.  Ed seeks to develop his own spiritual understanding to enhance the tradition that formed the base for his spirituality, but he also strives to be a healer, something that necessarily engages others, he embraces the mentorship of Leonard, and he seeks interactions with others through which he can explore of a variety of traditions.  Marilyn provides words and examples of wisdom from her spirituality to others in times of need, and she also benefits in a reciprocal way.  While Joel is the epitome of the theme of subjective transformation and he represents both the long-term consequences of reflexive spirituality for a believer and the difficulties it can present to individual existence as he struggles to understand his received Jewish tradition, his interactions with others, as much experiential as intellectual interaction, generate the key occurrences which force him to confront uncertainty, angst and discontent and critically reflect on his tradition. Finally, Chris not only engages in his enthusiastic spiritual exploration, he shares it with others. As a spiritual guide in Cicely, he performs the community’s non-native spiritual ceremonies and uses his artwork and his radio broadcast to engage the community in his quest. Each of these characters vividly demonstrates that reflexive spirituality and its meanings, while undertaken in and to some degree enabled by a cultural and spiritual emphasis on individualism, is fundamentally a social endeavour enabled largely through collaboration, argument, disagreement, circumstance and meaning construction in interaction with others. This point, dynamically illustrated in NE, parallels Besecke’s findings as she illustrates that engagement with others in reflexive spirituality potentially facilitates the deepening of personal religious meaning (Besecke 2001, 369-72).

[20] Particularly through the characters of Chris and Joel, NE brings the focus to the foundational narrative of reflexive spirituality.  Chris offers Cicelians a general analytical narrative for reflexive spirituality dramatized through his spiritual guidance.  He introduces religious choices, models choice behaviour, and provides other important analytical tools as he presents religious content as relative, which, although a useful dialectic, provides less certainty.  Chris also models basic individualist tools.  He offers his reflections on traditions, wonders about essences, and tries various things himself—like spending a week in a monastery.  The manner in which Chris presents content, and what he expects from people who consider that content, emulate the process of reflexive spirituality that requires the individual to decide what “works” from the range of cultural religious possibilities under pressure from rationality.  Joel reflects the  awakening in general to the essence of the quest—an awakening that stems from a degree of doubt and tentative uncertainty, the recognition of the value of spirituality and the “soul” in human experience, and the individualist perspective that the actual content or symbols used are relative and relevant and irrelevant depending upon personal choice. 

[21] Through the development of Chris, Marilyn, Ed, and Joel, NE depicts four characters a questing person could identify with and, in the process, legitimates the questing process itself.

Each of the key characters turns the spiritual focus on the dominant characteristics of reflexive spirituality, individualism and the centrality of direct subjective experience, while making clear that such an endeavor also benefits from interaction, the basic principle being one of connectedness with others.  By its very existence in mass media, NE offers a green light for individualizing religion and provides the culturally relevant building blocks of religious meanings and processes.  Thus, NE portrays a sort of spiritual “pull yourself up by the bootstraps” myth, or a “Horatio Alger meets Jesus” scenario of reflexive spirituality—if tempered a bit by its interactive possibilities.

NE Narrative Guides

[22] The fictional experiences of NE’s characters demonstrate a reflexive spirituality that embraces pluralism and its uncertainty but maintains the relevance of spiritual meaning in a rational world. Traditional narratives are portrayed and manipulated while the episodes also demonstrate the novel application of spiritual ideas to everyday experiences, the innovation of substitutes for traditional symbols and practices, and the emanation of spiritual meaning from creative forms. Such manipulation, application and innovation shift the boundaries between transcendent meaning and mundane experience. An episode about Christmas serves to introduce NE’s perspective, and we have selected other episodes to further elucidate key principles for an effective reflexive spirituality NE style. 

[23] “Seoul Mates” (1991) exemplifies the many episodes that incorporate a variety of references to differing religious traditions.  The episode opens with Marilyn narrating the Tlinkit story of Raven, a creation story involving the introduction of light in the world.  Shelly becomes homesick for her Catholic Mass, which depicts another creation story, stating that it just doesn’t feel like a “good old fashioned Charlie Brown Christmas” without it.  Holling asks Chris to do a short Mass to cheer her up, but Chris admits to being “out of his league” when it comes to such a “heavy duty ritual,” offering instead to read something in Latin or to provide a Buddhist chant.  Holling later goes to the church before Shelly, lights candles, and, when Shelly arrives, is dressed formally and sings “Ave Maria” a cappella in an attempt to simulate the Catholic atmosphere.  Meanwhile, Joel tries to enjoy “owning” the Christmas tree he was denied as a Jewish child, but it does not provide the “magic” he anticipated so he gives it as a surprise to Maggie who is feeling homesick and abandoned on Christmas.  She smiles in appreciation and wonder at the lit tree.  At the end of the episode, Shelly kneels and prays, and it is evident that Holling has succeeded.  Through creating the symbols and ritual contexts required for individual spiritual replenishment holidays can offer, the characters assist one another in generating “spiritual” meaning. 

[24] The pluralistic situation is characterized by the co-existence of a number of traditions, beliefs and practices pointing to, and often claiming, “truth.”  The integration of two creation stories, a Latin or a Buddhist chant as possible substitutes for mass, the Christmas tree representing a number of sacred and secular holiday meanings, and the creative methods for generating appropriate meaning establishes a particular relationship to and understanding of the pluralistic situation. Tradition is relativized and repositioned and symbols are dissociated from context and recombined in novel ways alongside innovative means to mark the occasion of Christmas.  However, one could also interpret this particular episode as showing that sometimes symbols are meaningless without their appropriate context.  The tree means nothing to Joel, though he gives it a try, but he knows it means something to Maggie and gives it to her as a gift.  Sometimes the juxtaposing of symbols, contexts and traditions might not work, but this episode illustrates that it is still worth the effort to try to learn something about self and others.  Far from failing in their attempt to satisfy what might be lacking in the community, they realize they can assist one another in providing necessary symbols and context amidst diversity to achieve the ritual ends.  This example of reflexive spirituality portrays pluralism as a dynamic context, rather than a threat, in which people can select from a number of options and create spiritual meaning individually and in communion. 

[25] In the NE narrative, pluralism offers the possibility of rendering or unmasking the “truth” at the foundation of particular symbols and practices.  One particularly explicit example, the episode “Shofar, So Good” (1994),  begins as Joel prepares to celebrate Yom Kippur and “carbo-loads” before ritual fasting.  Ed sits with Joel and asks him questions about Yom Kippur out of interest in comparative religion.  Joel explains the process of atoning for sins, including the ancient symbolic placement of the sins of people onto the head of a goat, with the goat then driven out of town along with the sins of the people.  Earlier Ed had listened to Holling’s dilemma with his estranged daughter Jackie – a daughter he never knew he had and who harbored resentment toward him all her life.  Feeling tremendous guilt, Holling tried but failed in building a relationship with her.  Recognizing he had no hope for forgiveness or redemption, Holling said, “I’ve made a big hole in the world Ed, that I can’t fix.” The episode also features Maurice conducting a fox hunt for a visiting dignitary, and, after the fox escaped confinement and found sanctuary with RuthAnn, Ed offers to help both Holling and Maurice.  Maurice needs a quarry for his foxhunt.  Ed offers to run the chase as the fox and to symbolically carry Holling’s “sins” in the hopes that it will lighten his burden.  Holling thinks the idea is foolish because, as an agnostic, he can not see how the gesture could help his situation.  However, persuaded by Ed’s commitment, Holling reluctantly agrees.  At Ed’s request, Holling awkwardly symbolically places his hands on Ed’s head, to “make it official.”  Maurice, Chris, and Holling participate in the chase, and, when Ed twists his ankle and falls down a hillside exhausted, Holling races to his side to see to his condition.  In a sunlit moment of exchange between the two men, Holling smiles exuberantly and simply says, “thank you Ed.” Ed smiles warmly and replies, “you’re welcome Holling.” 

[26] Ironically, Joel experiences Yom Kippur through a Dickensian dream of his recent past in Cicely including the ghost of what is to come should he continue his selfish and arrogant behaviour.  He awakens to the sound of the fox hunt bugle and barking dogs as Ed races past his window.  Upon discovering that he has not missed Yom Kippur, he spends the day repairing his social mistakes.  The parallels between Holling’s atonement and Joel’s, with the juxtaposition of very different ritual “means,” one traditional and one spontaneous, points to an end that might transcend the means.  It also emphasizes that some means are necessary and possible through the creativity of everyday experience. 

[27] Similar to how pluralism is said to lead to the decentering of religious authority, both the institutional authority and the claims of exclusive “truth” of various narratives, NE’s juxtapositions of symbols and traditions decenters them. Yom Kippur, while respectfully portrayed and explained, is not elevated above the spontaneous experience of Holling.  However, the decentering of authority is not a desecration of truth or a destructive force.  It is creative and constructive and turns the focus to possibilities and alternatives rather than limitations.  It also demonstrates the potential spiritual meanings in everyday experience.  In NE mythology, as in reflexive spirituality, questioning taken-for-granted truth and received traditions is something to be encouraged. 

[28] While the “Seoul Mates” episode illustrates the difficulties incurred when moving outside the traditions with which one was raised, as Shelly and Joel discovered, the example illustrates the promise of doing so, and NE helps guide the reflexive spiritualist through that dilemma, partially by opening explicit questions concerning traditions.  For example, in “The Robe” (1994) the Devil comes to Cicely as a spa salesman and tries to convince Shelley, a “pure soul,” to lie.  Shelly discusses the existence of the Devil with Ed.  She questions, for the first time, her whole notion of the Devil, how he operates in the world, and how she relates to him.  Shelly almost sells her soul to temptation, but rejects the Devil’s proposition. She and the Devil nearly become friends at the end, exchanging a heartfelt moment.  In “A Wing and a Prayer” (1994) Shelley invites a Catholic priest to come to Cicely and perform the sacrament of baptism for her newborn daughter Miranda. Her husband Holling befriends the Irish priest at Shelley’s request, and they begin to drink whiskey, play cards, and arm wrestle–all the while debating the existence of a supreme being.  Chris also befriends the priest and secures himself an apprentice position as “altar boy” during the ceremony–a chance for him to “learn from the best.”  Shelley is horrified at the priest’s behaviour and begins to doubt that he could behave in such a manner and still perform the work of God.  He explains to her that these things are not “sins” and that all humans are human, including the clergy.  He assures her that on the day of her daughter’s baptism, when her community is gathered around, and he dons his vestments that she will feel the presence of God.  As promised, the presence of “God” is felt at the baptism on the cliffs outside of town.  Both of these episodes employ the dialogue of questioning long-held religious traditions, raise key points upon which the questioning can take place, and demonstrate the promise of spiritual exploration while commenting on human frailty and diversity of experiential capacity. 

[29] While questioning, decentering and recombinations can lead spiritual exploration to unforeseen and gratifying discoveries, reflexive spirituality in the context of pluralism entails an enduring uncertainty.  Again, NE mythology embraces this condition that might otherwise prove fatal to spiritual questing.  In “The Robe” (1994) episode, Chris and his ventriloquist “dummy,” Esau, demonstrate the capacity to embrace the conditions of pluralism, with its fluid, debated, open-ended questions, multivocal responses, and lack of clear, definitive answers.  Shelley asks Chris for advice and becomes upset when he can not give her a straight answer like his “friend Esau.” She explains, “At least you know where he stands.”  After leaving Esau on a bus-stop bench, Chris closes the episode with the following wisdom:

… I hope the next wayward soul who finds him [Esau] learns as much as I did from my brief intense apprenticeship. It’s funny, all the qualities that flow so naturally from Esau like water from the spring melt, are qualities that are in me. Embracing them means embracing Esau’s black and white world, and turning my back on the rainbow. And in one piercing note drown out the orchestra with one persuasive voice, silence the clamoring chorus.  I don’t know, Esau, maybe your cornpone platitudes and straight from the hip answers ring truer than my own fuzzy search for enlightenment. But sometimes you just need the uncertainty.  If I ever figure out exactly why, I may just look you up. Maybe then we’ll have an act worth taking on the road, huh?

Paralleling sociological insights into quest culture, this episode explicitly embraces the uncertainty and the challenges faced by actively questioning tradition in the searching for spiritual meaning through reflexive spirituality at the cost of certainty.

[30] These episodes featuring the priest as a modern everyday person and the Devil as a spa salesman also denote the process in reflexive spirituality for developing contemporary translations and utilizations of traditional myths and symbols.  Traditional myths and symbols are often envisioned as time specific, historical and even dated, inviting questions about their continued applicability.  NE brings the traditional stories to life in a modern world and demonstrates to fans how they may still apply when inserted in a ‘living’ narrative of experience, much in the same way as the words Chris reads on the air, from Walt Whitman, Thoreau, Carl Jung, and Joseph Campbell, are given contemporary relevance.  “Shofar, So Good” (1994) serves similar purposes by drawing parallels between traditional practice and creative spontaneous means, demonstrating the experiential application of the religious idea and the essence of the religious experience in both.  In the manner of reflexive spirituality, episodes like this demonstrate and legitimate the exploration of various traditions in the pursuit of spirituality.  In the process, they reveal an underlying idea accessible, referring back to the words of Ed’s mentor Leonard, to everyone through a variety of “chosen” means.  Although one can draw selectively from religious tradition for religious experience, one can also rely on, draw from, and participate in creative means to experience transcendence and to construct spiritual meaning out of everyday life experience. 

[31] The “Northern Lights” (1993) episode extends the NE mythological portrayal of how a creative act, Chris creating a cobbled together light sculpture, can celebrate the winter solstice and the meaning of light.  Throughout the episode Chris informs Cicelians about the significance of light to humanity through his musings on his radio show and his randomly assorted sources. Meanwhile, Cicelians are dealing with how to approach homelessness when a man named Lance finds his way to Cicely and Maurice learns he is a former US Marine.  He is homeless because he had experienced something irrational that he could not explain, and now he doesn’t believe in anything rational and material anymore. Maurice comes to realize that he could be like Lance since homelessness is a question of chance and circumstance, and, in the case of Lance, also choice. Joel struggles with the declined request for his vacation time (and his planned excursion to tropical weather and “civilization”) due to the inability to find a physician temporarily to replace him. He goes on strike and is evicted from his cabin by Maurice and the residents of Cicely for breach of contract, joining Lance in Cicely’s new and growing homeless population. He tries to rally support for such injustice, but finds little support.  After much inner searching and struggle, he decides he has a choice when faced with such adversity. He can swim against the tide, swim with the current, or let the tide take him where it wants to take him.  When he decides to let it take him where it wants to take him, Marilyn is impressed. The residents of Cicely sympathetically welcome Joel back, and, while recognizing the inadequacy of their gestures to substitute for his prized vacation, offer gifts to alleviate his loss.  Ed offers to take him ice fishing and Ruth Ann gives him a new painting to enliven his office.  The final scene is the Main Street of Cicely at night, a pastiche of light sources from the community–neon bar signs and lampshades, light bulbs and flashlights borrowed from everyone in town–all connected to form a twist of metal, plastic and fabric. After a brief but theatrical speech about the power of light, Chris turns the switch to reveal a warm transcending display of light generated by everyone standing together. The characters look on, reveling in the beauty and wonder of a light show. Chris appears exuberant in acknowledging the success of his performance art.

[32] While there are many themes in this episode and no real resolution for Lance, its relevance for the argument here is the effect of a completely creative ritual of light.  The ritual is not linked to any religious tradition, although Chris refers to “Goethe’s final words, ‘More light’” at the end of the episode, and it is not even recognized as a ritual per se by its participants.  But it serves the purpose of recognizing, in an implicit ritual sort of way, the compassion of humanity, represented by light and community members’ actions, and the celebrating of its emergence.  It also reinforces the NE mythological contention that spirituality is not necessarily something achieved in solitary or linked with a religious tradition. One final episode example reinforces this point.  In “Kaddish for Uncle Manny” (1993), Joel needs to say Kaddish, but, to do so, he needs a minyan, and there are no other Jews in Cicely.  The episode features Cicelians trying to find enough Jews in Alaska to form a minyan.  As the Jews, who Maurice paid to come to Cicely, begin to assemble, Joel discovers that Jews do not all come in the New York variety he was used to—a stereotype he was unaware of having.  One point of the minyan is to have a sense of community for Kaddish, but Joel discovers that the diverse group of unfamiliar Jews provided very little in the way of “feeling” community.  In the end, he rejects the mustered Jewish strangers in favor of the non-Jewish “community” he finds in his Cicelian neighbors.  In this case, the tradition of a minyan, a group of religious community members, is analyzed for its essence, and, as it turns out, it resides in the presence of Cicelians—the importance of having a community. 

[33] The “god” behind the mask is revealed, and, in the process, god turns out to be readily available in experience.  The foundation for reflexive spirituality is an individual pursuit of religious meaningusing a degree of critical analysis and reflection.  Inherent in such a quest for meaning is a recognition that something more matters in life than the meaning gained through material pursuits or social significance. Inherent in such a quest for meaning is a recognition that something more matters in life than the quest for meaning (and commodities) through material or social significance. Reflexive spirituality acknowledges the import of a value system, one with a very ancient and near-culturally universal history and essence, which at the very least balances material pursuit with the meaning potentials of the non-material realm of existence (See Gatzke 2003 for further discussion).  Individual reflexive spirituality or that shared with others, regardless of its specific symbolic manifestations, legitimates such a value system in everyday practice.  This alone generates energy and tension in a culture increasingly promoting, the ideology and values of materialism, what David Loy calls the “religion of the market” (1997), in maintenance of hegemony that may not be in members’ best interests.

[34] However, reflexive spirituality also challenges the hegemony of traditional religions, particularly the hegemony of Christianity in the United States.  It examines, revises, and reformulates Christian tradition, questions traditional religious authority, and opens up religious legitimacy to a variety of longstanding religious traditions.  It makes space for new alternatives and recombinations of traditions in the contested terrain of American culture.  And it does so without necessarily sacrificing the rationality characteristic of contemporary American culture as it engages in “intentional, deliberate consideration of the meaning” of religious symbols (Besecke 2001, 372). 

The Return of the Sacred

[35] A full understanding of the contemporary pursuit of religion in the United States can benefit from an exploration of how popular culture, fan practice, and religion intersect, particularly in the ways that it can help generate sustainable religious narrative.  Fan practice is located a cultural context with a plethora of options and fetishized commodities to select from and consume in the individual assembly of a pastiche of metaphor aimed toward constructing individual meaning, directing religious practice, and generating sacred space upon which to ground the practice individually and collectively.  Swatos and Christiano argue that “spirituality-religion-sacredness finds its roots in the limitless dissatisfaction that is a species characteristic of homo sapiens…we keep thinking we can do better” (1999, 224, italics in original).  Reflexive spirituality is one response to dissatisfaction when other religious cultural formulations are “not fulfilling the quest dynamic…within the human psyche” (Swatos and Christiano1999, 225), and popular culture facilitates the creative process of reflexive spirituality.

[36] Our textual analysis provides an important example for the study of the role popular culture plays in forging new religious narrative forms.  Drawing from Wade Clark Roof, we demonstrate the use of popular culture in the reframing of religious narrative, a mythology of reflexive spirituality of quest culture, and, in the process, shed some light on the specific characteristics and manifestations of reflexive spirituality.  Quest culture and the opportunities it provides for reflexive spirituality on an individual level is a double-edged sword.  It enhances individual freedom in the spiritual realm, but it also potentially contributes to anxiety on an existential plane because of the degree of uncertainty it engenders and the difficulties of plausibility, as Berger once argued, in finding a larger cultural realm that reinforces and helps maintain a personal religious narrative. The uncertainty could be one reason that many Americans have turned to fundamentalism and denominations that tightly constrain and define religious thinking and practice with certainty (for example, see Iannaccone 1994). But, because, for some, the constriction stifles freedom and individual creativity, many people venture outside well-defined denominations, choosing autonomy over certainty.  Roof demonstrates that some people respond by obtaining spiritual meaning through selectively invoking and reframing various traditional narratives, rituals and symbols. They may also embrace a commitment to the rationality of modernism, and reflexive spirituality involves a collective language people use to reconcile transcendent meaning with emerging rational discourse (Besecke 2001), and they may find spiritual support in a community. 

[37] The discord between spirituality and rationality is at least partially premised upon a conception that spiritual meaning is cordoned off from and operates by different rules than mundane experience and the rules of rationality.  They are epistemologically mutually exclusive realms of meaning.  While this has long seemed the case in traditional religious practice, the fluidity of reflexive spirituality potentially blurs these conceptual boundaries, both by softening the demands of rationality and by shifting the rules of spirituality.  According to our analysis,  reflexive spirituality helps people not only accommodate rationality within spirituality through discourse and the language of critical analysis, following Besecke, but enables them to discover spiritual meaning in everyday endeavors, activities undertaken without challenge to the demands of rationality.  The juxtaposition of traditional religious ideas with everyday events draws parallels between the spiritual and the mundane and illustrates how traditional ideas can shed spiritual insight into the meanings of everyday practice. The portrayal of creative, experimental practices generating spiritual meanings demonstrates how the innovative practices themselves serve as surrogates or even replacements for traditional religious symbols. Ideas, or narrative reflections on experience, in the mundane realm sometimes are made sacred through human action and meaning making.  Ideas become objects of awareness and invested with meaning, then become sacred in their capacity to denote and, subsequently, evoke similar meanings.  NE depicts how a reflexive posture toward spirituality generates sacred meaning from the stuff of everyday life.  Thus, the sacred is not as far from rationality as one might think. 

[38] NE mythology represents one narrative of questing fully situated in the tension between a rational world and the promise of transcendent meaning.  In its mythological narrative, NE gives us a glimpse of what Bell’s return of the sacred may look like.  The ubiquity of popular culture, including the recent release of the first four seasons of NE on DVD, ensures it a role in the quest process and in the restructuring of religious experience in contemporary American society. 

References

Beck, Ulrich. 1992. Risk Society: Towards a New Modernity. London: Sage.

Bell, Daniel. 1977. “The Return of the Sacred? The Argument on the Future of Religion.” British Journal of Sociology 28,4: 419-449.

Berger, Peter L. 1967. The Sacred Canopy: Elements of a Sociological Theory of Religion. Garden City, NY: Doubleday.

Besecke, Kelly. 2001. “Speaking of Meaning in Modernity: Reflexive Spirituality as a Cultural Resource.” Sociology of Religion 62,3: 365-381.

Bocock, Robert. 1993. Consumption. London: Routledge.

Cavicchi, Daniel. 1998. Tramps Like Us: Music and Meaning Among Springsteen Fans. New York: Oxford University Press.

Campbell, Joseph. 2001. Thou Art That: Transforming Religious Metaphor. Novato, CA: New World Library.

Csordas, Thomas J. 1997. Language, Charisma, and Creativity: The Ritual Life of a Religious Movement. Berkeley: University of California Press.

Feld, Steven. 1990 (1982). Sound and Sentiment: Birds, Weeping, Poetics, and Song in Kaluli Expression. Second Edition.  Philadelphia: University of Pennsylvania Press

--1989. “Dialogic Editing: Interpreting how Kaluli Read Sound and Sentiment.” Cultural Anthropology 2,2: 190-210.

Gatzke, Jennifer. 2003. “NE Exposure: A Site for Hegemonic Struggle?” Journal of Northwest Anthropology, 37,2: 227-37.

Giddens, Anthony. 1991. Modernity and Self-Identity: Self and Society in the Late Modern Age. Cambridge: Polity Press.

Hills, Mathew. 2002. Fan Cultures. New York: Routledge.

Iannaccone, Laurence R. 1994. “Why Strict Churches are Strong.” American Journal of Sociology 99,5: 1180-211.

Loy, David R. 1997. “The Religion of the Market.” Journal of the American Academy of Religion 65,2: 275-90.

Luckmann, Thomas. 1967. The Invisible Religion: The Problem of Religion in Modern Society. New York: Macmillan.

McRobbie, Angela. 1994. Postmodernism and Popular Culture. London: Routledge.

Mihelich, Emil. 2006. Eden and the Individual: Christianity for the 21st Century. iUniverse, Inc.

Mihelich, John. 2001.  “Smoke or Signals?: American Popular Culture and the Challenge to Hegemonic Images of American Indians in Native American Film.” Wicazo Sa Review, 16,2: 129-137.

Roof, Wade Clark. 2001. Spiritual Marketplace: Baby Boomers and the Remaking of American Religion. Princeton: Princeton University Press.

Swatos, William H., Jr., and Kevin J. Christiano. 1999. “Secularization Theory: The Course of a Concept.” Sociology of Religion, 60,3: 209-28.

Sweetman, Paul. 2003.  “Twenty-first Century Dis-ease? Habitual Reflexivity or Reflexive Habitus.” Sociological Review 51,4: 528-49.

Taylor, Annette M. 1999. “Cultural Heritage in NE Exposure.”  In Dressing in Feathers: The Construction of the Indian in American Popular Culture. S. Elizabeth Bird, ed., 229-44. Boulder: Westview Press.

Wagner, Peter 1993. A Sociology of Modernity: Liberty and Discipline. London: Routledge.

Wuthnow, Robert. 1998. After Heaven: Spirituality in America Since the 1950s. Berkeley: University of California Press.

Episode References:

“A Wing and a Prayer.” 1994. R. Green and M. Burgess. NE Exposure Episode Production No. 77720.

Northern Exposure Lights.” 1993. D. Frolov and A. Schneider. NE Exposure Episode Production No. 77617.

“The Robe.” S. Egan. 1994. NE Exposure Episode Production No.77802.

“Seoul Mates.” 1991. D. Frolov and A. Schneider. NE Exposure Episode Production No.77511.

“Kaddish for Uncle Manny.” 1993. J. Melvoin. NE Exposure Episode Production No. 77624.

“Shofar, So Good.” 1994. J. Melvoin. NE Exposure Episode Production No. 77804.

Notes

[1] For example, http://www.My-Cicely.com and http://www.tranquilitybase.com