Volume 19: Summer 2008

American Idol(atry): A Religious Profanation

Sabatino DiBernardo
University of Central Florida

Abstract

It may seem as though religion, and along with it the prophetic voice, is and has long been on a steady decline in terms of wider societal and spiritual significance in our increasingly postmodern Western culture. This paper will provide a theoretical counterpoint to this prevailing ethos by means of reflection upon the reappearance and recontexualization of the perennial Western theological notion of idol(atry). The resurrection of this theme by means of the “reality” television show American Idol will serve as an entrance point into (popular) music culture in an attempt to distill potential religio-theological implications for contemporary culture.

You shall not have other gods besides me. You shall not carve idols . . . you shall not bow down before them and worship them.
(Exodus 20:3-5, NAB)

“[...C]ome, make us a god who will be our leader... ” Aaron replied, “Have your wives and sons and daughters take off the golden earrings they are wearing, and bring them to me.” So all the people took off their earrings and brought them to Aaron, who accepted their offering, and fashioning this gold with a graving tool, made a molten calf.” Then they cried out, “This is your God, O Israel, who brought you out of the land of Egypt.
(Exodus 32: 1-4, NAB)

[...S]ounding out idols. There are more idols than realities in the world... Without music, life would be an error.
Nietzsche, Twilight of the Idols

[1] Whether it is golden calves, golden globes, or, in its latest incarnation, golden idols offered during the grand finale of the “reality” television show American Idol (mimicking yet miming in one simultaneous gesture the self-congratulatory formulations of an industry that includes itself), the “coveted” golden images of adoration and idolatry share a long history. This history continues in the migration of this imagery into contemporary postsecular[1] culture in the form of the music industry and American Idol. Even if it may seem as though religion, and along with it the prophetic voice, is and has long been on a steady decline in terms of wider societal and spiritual significance in our increasingly postmodern Western culture, this appearance is only one of many possible stories in our culture(s). This paper will focus on another appearance, that of a religious profanation that has critiqued, mimicked, and, subsequently, mimed the object of its profanation to such an extent, one might say a religious extent, that in the process a reversal of sorts has been effected, engendering a postsecular form of religiosity—a profane religiosity for those literally “outside” or “in front of” the temple (pro fanum). In this singular yet divided occurrence of mutual contamination, the profane has transgressed itself in its violation of the boundaries and inner sanctum of the temple, while the religious has transgressed its place of privilege by spilling out beyond the walls of the temple into the “outside” world thereby problematizing the inside/outside distinction and “baptizing” the profane as the profane continues “secularizing” the religious. This essay will suggest that a religious profanation within (popular) music culture has been instantiated as the site of both the death and resurrection of contemporary religious sensibilities, necessitating a rethinking of the shape of religion/spirituality in contemporary culture. Its focus is on the Western theological theme of idol(atry) in American Idol as an entrance point into the phenomenon of contemporary (popular) music culture(s) and its association with religion.

[2] As the curtain closed on yet another season of American Idol, one could not help but take the opportunity to reflect upon its meteoric success by way of a narrative regarding its capturing of popular culture’s imagination—even if, perhaps, there is no such singular, uniform thing. This quest of and for the idol, whether it be a matter of making, following or becoming one, has reintroduced the premodern theme of idolatry for our postmodern consideration. Its co-opting of the religio-theological sign provides a fascinating glimpse into the popular imagination for philosophers and scholars of religion interested in the intersection of religion, music and (popular) culture. By inaugurating a new pilgrimage for idol hopefuls eager to take their place among the growing pantheon, it has simultaneously given rise to a new cyber-community of the devout fan(atic)s who tune in weekly and access streaming videos or blogs regarding the latest happenings in the lives of their beloved idol contenders. With nightly registered votes in the millions, American Idol has solidified its apex position atop the relatively new sub-genre of “reality” TV. Given the for-much-profit nature of the television industry, its economic success has already been marked in the context of revenue generated by commercials, sponsorships, merchandise, album, and ticket sales for its graduate-contestants, among other things. However, given the myriad reality shows over the past few years and the economic success that has eluded many of them, American Idol seems to have struck a different and more resonant chord with the popular mindset.

[3] Before exploring some possibilities for this resonance and its religious implications, following the lead of an esteemed group of scholars working in the area of religion and (popular) culture,[2] I will take a moment to address some preliminary questions: Why explore the possible connections between religion and popular music? What is at stake in this religio-theological exploration? In other words, why should anyone care? There are a number reasons why one might care to explore this area in the broader context of (popular) culture studies in general and religion/music specifically in this essay. These questions have been raised with preliminary responses in a concise and convincing manner by the aforementioned group of scholars at the 2005 annual meeting of the American Academy of Religion and summarized in their article in the Journal of Religion and Popular Culture.[3] I will briefly summarize their summary as it relates to this essay.

[4] First, it is important to address the question of merit and academic significance in order to counteract in a non-defensive manner common misconceptions (or pejorative axiological valuations) that treat (popular) culture studies as the “trivial and banal ‘other’ of ‘high culture’”[4] in an attempt to disentangle ourselves from a self-defeating, circular reinscription of that worn ideological distinction between high and low culture. Second, it is crucial for the academic study of religion to continue the self-reflective interrogation of the concept “religion” (not only what it “is”) but, also, what “its” relationship “is” to the phenomenon known as culture (popular, mass, or otherwise) in an attempt to preempt the trite “so what” of much of what goes on in (popular) culture studies. Furthermore, it is crucial that we “recognize that (popular) culture is the primary medium for the construction of self and community and for the ongoing process of meaning-making”[5] and that:

the study of religion, media and popular culture is also important in clarifying the nature of the relationship between the sacred and the profane. It can similarly provide opportunities for reflection about the nature of religion, through examining the religious significance of particular forms of popular culture. By asking, for example, whether popular music can serve as a medium for religious experience, or live sports as a form of religious ritual, it is possible to develop more nuanced understandings of what we mean categories such “religious experience” or “ritual” and how these might relate to lived experience. Such study can also problematise established categories for understanding religion—for example, by demonstrating how clear distinctions between the sacred and profane break down in the face of the complexities of everyday living.[6]

[5] As it relates to music, this approach may provide a more nuanced understanding of the religious implications of the phenomenological, meaning-creating behaviour located within a subculture that has traditionally been dealt with either in terms of the purported negative consequences of certain styles of music or the “superfluous” business of entertainment. If the high/low distinction can be further destabilized and a connection posited between religion, spirituality and music (thereby redescribing music in terms of its religious significance), perhaps, more weight may be given (by others, since those experiencing the self-authenticating force of music typically require no scholarly validation) to what has heretofore been viewed as simply ancillary to the serious things of life (whatever those are deemed to be). Given this trajectory, the emotions, feelings, and life-altering existential/spiritual experiences of those within these subcultures may be given a voice by clearing a space within religio-theological thinking for this type of assessment. Thus, if we include a transposed and improvised mode of religiosity under the umbrella of “religion”—namely, the religious sensibility found in popular music and its subcultures—then, perhaps, we may continue to rethink the shape of contemporary religion in terms of non-institutionalized, non-traditional, non-dogmatic modes of postsecular representation. In other words, we might begin to redescribe desires for spiritual identity, transcendence, community, and proximity to (i.e., in the “presence” of) the god/idol, among other things, as nonetheless religio-spiritual manifestations instantiated in a displaced, profane temple or as religion transposed to a different key. In the process one may read this as a sacralization of the secular as the secularization of the sacred continues its nominalizing path through traditional religious institutions. If one refrains from the all-too-common derogatory axiological judgments about music and its subcultures grounded in the typical pejorative clichés that view music, its cultures, and productions as “mere entertainment” or simply as an oligarchic commodification, one might discover, rather, a new a/theological locus for contemporary forms of religiosity and spirituality.

[6] Keeping the aforementioned points in mind, let us begin by examining the concept “idol.” As is the case with definitions, the context of perceivers establishes the boundaries that circumscribe its respective meanings. The conventional usage of this term in Western theologies reflected in the first commandment denotes the notion of worship, adoration, or reverence of an image of God and/or a false or unworthy god that is due only to the monotheistic, Abrahamic, True God (Exodus 20:3-5; 32: 3-8). In the biblical context, the god/idol binary opposition privileges the first pole in an absolute epistemic/theological fashion over the second pole.[7] Even within Paul Tillich’s broad definition of religion/faith as one’s ultimate concern, this binary logic is still retained in the opposition between that which is and is not worthy (i.e., worth as value) of one’s ultimate concern—a concern that is more axiological and existential than epistemic (but nevertheless theological) in nature.[8] J.Z. Smith resonates with this reading of Tillich when he states, “As Tillich’s earlier concern with topics such as idolatry and the demonic should suggest, this is not as generous and open ended a definition as might seem to be implied. There are insufficient, inadequate, and false convictions of ‘ultimacy.’”[9] Thus, the meaning/function of this term is contingent upon one’s understanding of proper, true or authentic religiosity (and the possibility of an absolute transcendent being or concept worthy of such adoration) and subject to the relativities of this perception. Herein lies the slippery and fluid nature of this binary opposition, with which we will play later in the essay. Let us recall that to merely reverse an opposition is not to deconstruct it, since it remains immersed in a metaphysics of presence that simply shifts the place of privilege without recognition of the inability to establish privilege except by an act of violence, conceptual or otherwise.

[7] Nevertheless, one might still wonder how this notion of idolatry is possible or profitable in a postmodern or postsecular, relational worldview in which these binarisms seem to have deconstructed themselves. Again, to deconstruct is not to destroy; rather, it is more akin to the recognition of the inability of any signifier to retain some pure presence in and of itself without reference to an ongoing process of signification that engenders a differential play (or mutual relationship to its “other”) in contradistinction to an eradication of its binary opposite. In other words, placing a binary opposition into question is not to have answered the question and thereby to have done away with the opposition in some absolute fashion in favour of one or the other pole (quite evidently, in a self-referentially problematic manner). It is important to remind ourselves that philosophers, theologians, philosophical systems, deconstruction, religion, science and even “proofs” for the existence of God have had little success (and for some this is a non-issue) in settling the question of the existence or non-existence of a God and by extension an idol in any absolutely certain, universally apodictic way—this decision is a matter of faith (polytheistic, [pan(en)]theistic, atheistic, or agnostic faith). Regardless of the epistemological or theological actuality of the matter, the possibility of idolatry “exists” (at least, I believe the word/concept exists) because its linguistic signification inhabits a binary relationship with its not-so-absolute other in and through language; this possibility becomes actualized in the belief systems and faith orientations of those, tautologically, for whom its does.

[8] Insofar as this is the case, the initial question still retains significance in the sense that the god/idol opposition is not just one of many. It appears to be the binary opposition par excellence given that it has reared its head in many forms; most notably under the guise of absolute Being, Knowledge, Truth, Reality, The Absolute and other transcendental signifieds. Granted, at first glance it might appear that in order for idolatry to be possible or profitable, there must be some pre-existent Absolute (or, at least, a belief in such) against which something or someone may be deemed an idol or idolatrous. Indeed, just such a deconstruction of absolutism and hegemonic privilege has led many of us to a postsecular existence, seemingly precluding idolatry. However, if one of the greatest perspectivalists in philosophical history and, arguably, one of the seminal progenitors of postmodernism could pass his time “sounding out idols” and could proclaim that “there are more idols than realities in the world,” then, perhaps this term retains its significance or force of signification in a different sense or register—an axiological, emotive sense. Rather than a questionable epistemic determination here, we have an aesthetic valuation that retains a trace of its former conventional theological usage within its differentiated aesthetic context.

[9] In similar fashion, in order for something to be determined “religious,” it requires some “irreligious” sensibility against which it can identify itself. Although this differential binary movement may be a necessary linguistic condition of possibility, the metaphysical privileging of one pole over the other is not. Rather, this metaphysical predisposition appears to be a socio-religious desideratum that seeks to retain the purity of the privileged pole at the expense of its perverse, heretical and/or blasphemous “other.” In both cases, “god” and “religion,” there are theological ramifications for one pole slipping over into its “other.” For the traditionally religious, this semantic “slippage” is “more” than a “mere” playful eliding of one signified into its other and back again in an endless differential “game.” What remains at stake in transgressing those constructed boundaries in a traditional sense depends upon one’s theology (and, perhaps, sense of compassion). But let us not draw the inference from this that there is nothing or no-thing at stake for those who are attempting to permeate that boundary which has always already been permeable. Indeed, these axiological and aesthetic valuations are “grounded” in an ever turning gyre of binarisms that pit one privileged pole over the other amounting to floor upon floor of linguistic-theological constructions whose foundations are “more” than questionable (e.g., self/other; stability/slippage; more/less; serious/playful; work/game; etc.). Thus, there “is” something serious/playful at stake, even if the stakes cannot be staked to the ground, in the to and fro movement between taking play seriously and playing at being serious for those of us who wish (i.e., like, enjoy, desire) to put these privileging predilections into question.

[10] If god/idol and religion/irreligion are relative to and determined by the context of the perceiver, then, they are not self-evidently disparate entities or categories. By virtue of a process of thinking which thinks its negation there remains a trace of with its negated other without ever having to utter the other of the negation (e.g., true and false gods; true and false religions), which shadows this negative formulation in a ghostly fashion (somehow there and not there). As is the case the “I” or the self, which is always already a divided self or plural “I,” god and religion are never fully present to themselves. They, too, are always already divided and serve as the linguistic site of the possibility of an event of negation.

[11] Consequently, linguistic slippage, which, it seems, can neither be contained, circumscribed, nor precluded is “more” than a postmodern buzz word or semantic word play given that the stakes have been “upped” (in both senses, elevated and removed from the ground) in terms of its theological ramifications. The idol, for example, is a “god” that is considered by some to be an image and/or a false object of worship—a false god. The idol’s participation in “divinity” allows for the possible substitutability of its opposite pole based on this shared potentiality in their binary relationship. It is the problematic epistemic matter of decidability (e.g., god or idol?) without epistemic resolution that deposits us at the doorstep of an aporia, undecidability, and, subsequently, the possibility of substitutability.[10] That is to say, without some apodictic epistemological criterion, the demarcation between god and idol is penetrated, effaced, and indefinitely permeable such that a god can be one’s idol and an idol can be one’s god given that the removal of a theological point of reference destabilizes absolute theological differentiation. Although conventional thinking is accustomed to speaking of God over and against idols, religion in contradistinction to myths or cults, the holy over the profane, and the sacred, literally, “set apart” from the secular, the supposed purity that is thought to preside within some full notion of presence is precluded by virtue of the traces of its absent other; each contains traces of the other in an impure mutual “contamination” that cannot be extracted to purity. This is somewhat analogous to the differential movement yet symbiotic identification found in the Yin and the Yang.

[12] Once co-opted and reinscribed in an aesthetic sensibility, however, the demarcation between god and idol is much less pronounced (and, consequently, provides much less opportunity for carnage) favouring a fluidity of movement that not only allows for the differential play at work linguistically but also allows for its conceptual substitution; a substitution, I might add, that still signifies with each commonplace utterance of the words “____ is my idol,” which is conventionally equivalent with “___ is my god.” Notice, the process of signification is not halted by the easily substitutable terms “idol” and “god.” This semantic softening of the theological distinction, which would be anathema to traditional theological sensibilities, is common in contemporary culture. To the extent that for many God is no longer a being (or the Absolute Being) in or through which one has/owe’s one’s being, the idol is not its perverse or blasphemous other. Consequently, god and idol have become twin faces of a coin of singular value or worth (pace, Tillich). This theological migration to the axiological is based on an object of desire and aesthetic valorization (i.e., what one “likes” or “loves”) that retains traces of its historic-theological differentiation without the dogmatic privileging of one over the other. This semantic exchange based on aesthetic economy sets orthodoxy and heresy into an endless play of undecidability and substitutability.

[13] Traditionally in the sacred/secular or holy/profane economy there is no space for religious rumination on the side of the secular. A strict compartmentalization, a segregation, a desacralization, and, ultimately, a marginalization occurs in order to keep religion safe from the counter-contamination or destabilization of boundaries that might occur between these ostensibly opposite ways of being in the world. However, this stasis, stabilization or desire for secure boundaries is troubled not only semantically but also within its own traditional historico-theological categories of religion. How does the category of the religious trouble itself from within? It is problematized by virtue of the definitional project and the very necessity/possibility of this project. In trying to determine what religion “is,” religion scholars have had to take into account that Western theistic notions do not apply to other recognized world religions (e.g., Theravada Buddhism and Confucianism), and, thus, trying to find some essential quality that would make a phenomenon religious has been viewed by many as a dead end. Although much work has gone into defining “religion,” not surprisingly, scholarly consensus has not been reached on a word that owes its categorization in large measure to scholars in the academy of religion that created it. As J. Z. Smith puts it, "Religion is solely the creation of the scholar's study. It is created for the scholar's analytic purposes by his imaginative acts of comparison and generalization. Religion has no independent existence apart from the academy[.]"[11] As a result, "it is created by scholars for their intellectual purposes and therefore is theirs to define . . . There can be no disciplined study of religion without such a horizon."[12] And according to James Edwards, this means that we are not talking "about religiousness or religion per se, as if either had an eternal essence that could be presented once and for all by careful conceptual articulation."[13] Consequently, the move toward non-foundational, non-essentialist, functional definitions of religion has broadened scholars’ approach to religion, which is inclusive not only of Eastern religions but also other forms of religiosity intuited as such in secular existence. For example, Michael Novak describes his view of religion as:

a root intention, an ultimate drive. Religion is the acting out of a vision of personal identity and human community. … It is wrong to link religion too closely to notions about God or gods, or to religious organizations. For such notions and institutions are but one expression of the basic drive. In my sense of the word, atheists and “irreligious” persons make choices that are of equally high interest to religious studies. … It is important, then, not to prejudice religious studies in favor of the theist, as if only the theist were capable of unity of life, harmony, reverence, community, commitment, courage unto death.[14]

And, from a deconstructionist perspective, John Caputo explains:

I am out to waylay the usual distinction between religious and secular in the name of what I shall call the “post-secular” or a “religion without religion.” I include a lot of supposedly secular people in religion … even as I think a lot of supposedly religious people should look around for another line of work. A lot of supposedly secular people love something madly, while a lot of supposedly religious people love nothing more than getting their own way and bending others to their own will (“in the name of God”). Some people can be deeply and abidingly “religious” with or without theology, with or without the religions. Religion may be found with or without religion.[15]

[14] This ongoing process of rethinking the possible modalities of religion in the academic study of religion may be read as an attempt to clear a space in contemporary culture for the religiosity of the “irreligious” or the sacrality of the “secular.” Considered within the scope of this postsecular sensibility and the preceding remarks putting the religious/secular binarism into question, neither the sacred nor traditional religion can be privileged over secular/profane religiosity or non-traditional religion. Out of this approach to religion have emerged some provocative formulations in related academic areas such as media studies, music, and other (popular) culture studies. For instance, John Lyden argues regarding film as religion that:

the question involves the relationship between those cultural phenomena we recognize as “religious” and other “nonreligious” cultural phenomena. As such, it becomes a form of the classic “problem” of “religion and culture.” What is taken for granted in these discussions is that we pretty much know what religion is, and what culture is, and we can distinguish them without too much difficulty … It is my contention that there is no absolute distinction between religion and other aspects of culture, and that we have a tendency to label certain sorts of activities as “religious” chiefly because they fall into the patterns that we recognize from religions with which we are familiar. As a result, we have a tendency to limit what we view as religion to that which is recognized as such by us in our own culture …

It may be that we experience a similar form of shortsightedness when we encounter aspects of our own culture that we view as opposed to religious values or beliefs. We fail to acknowledge the extent to which modern people base their worldviews and ethics upon sources we do not usually label as “religious.” Though we may see the powers of the new media, we often fear them and do not wish to recognize them as sharing in the same functions that historically have been accorded to religion.[16]

[15] From this perspective, “sacred” film takes on a new sensibility. The sacred is no longer limited to a strict process of signification that equates the sacred with ideas, concepts, themes, etc. (i.e., content) while ignoring the media production or representation as unimportant, ancillary, tangential or transparent. It has been extended (the sacred/secular binarism permeated), allowing the sacred to signify the religious function of the form. While not excluding films dealing with conventionally religious themes, “sacred” film, guided by a functionalist sensibility, is broadened to include the religious role of the existentially communicative form of film that takes on a religious function. In other words, “what we have always called ‘religion’ is identified by its function in society, and that this function can be met even by cultural phenomena not normally called ‘religions.’”[17] Thus, another substitution has been enacted or effected in the sense that the sacred may now refer to the content or the form or the content of the form, if you will.[18] Given this, perhaps, counterintuitive trajectory, one may look for traces of the gods in idols and religiosity in “irreligious” places and vice versa. Another such place, I suggest, is within the religious impulse found in popular music, its subcultures and the gods/idols, icons, beliefs, values, and communities that have been created by the “profane” devout. For example, one of the most conspicuous of these musico-religious movements in the past may be found in the Grateful Dead phenomenon and the various sects of followers that made up the Deadheads (e.g., Tourheads, Spinners, Tapers, etc.). What American Idol may share with other musico-religious movements is the passion that it inspires in its fans, the desires that it taps into for idol contenders, and the pilgrimages they are both willing to undergo in the name of “idolatry”—not unlike the famous Deadheads’ pilgrimages.

[16] The underlying commonality between traditional and non-traditional religion is the passion/desire that motivates “idolatry,” which is similar in some ways to Augustine’s “God-shaped” hole that he sought to fill with his passion/desire for the Judaeo-Christian God. It is important to note that prior to his conversion, Augustine needed to decide in the face of epistemological undecidability to redirect this desire. Indeed, Augustine’s passions and sexual desires early in life were the basis for his self-confessed idolatry. The significance of this redirection is the religious substitution that took place from idol (i.e., sex) to God (i.e., of Abraham)—a movement that changed its content but not its form. It might be argued based on this that it is the passion/desire or the form that fuels the religious fire and carries the religious impulse rather than the content (i.e., beliefs), which is subject to change. The content merely attempts to differentiate between that which is worthy or privileged and that which is not, both of which, nevertheless, retain religious sensibilities insofar as they may be understood as a possible source of desire, value, and attraction, which influence and shape a meaningful way of being in the world. Thus, American Idol may provide its own Augustinian substitutionary move, although, in a way he would find quite fittingly “idolatrous,” since this contemporary redirection of desire is in the self-confessed direction of idolatry.

[17] In response to the many post-Nietzschean “deaths” eulogized by postmodern culture critics (i.e., the death God, the end of history, the closure of the book, the death of the author and the subject), it may very well be that new popular idols have stepped in to fill that hole or void in such a way that “god” or “the gods” have been resurrected in a miraculous, if “only” hermeneutic, resurrection of the dead. This resurrection has occurred under the guise of the transfigured rock star, the superstar, and the (American) idol. As Robin Sylvan argues in his ethnographic research of popular music subcultures:

[R]eligion and God are not dead, but very much alive and well and dancing to the beat of popular music; the religious impulse has simply migrated to another sector of the culture, a sector in which religious sensibilities have flourished and made an enormous impact on a large portion of the population. Right under our noses, a significant religious phenomenon is taking place, one which constitutes an important development in the Western religious and cultural landscape. Yet, because conventional wisdom has taught us to regard popular musics as trivial forms of secular entertainment, these religious dimensions remain hidden from view, marginalized and misunderstood.[19]

[18] When viewed through Sylvan’s ethno-musicological lens, American Idol may just be the latest trace of this form of “entertainment” that taps into a reservoir of unfulfilled religious longing—whether on the part of the performer/idol or fan(atic)/idolator. The secular has not chased out the sacred, nor have the gods fled, they have just undergone a migratory journey—a religious emigration. As Mark Taylor suggests, “Religious devotion and belief do not simply disappear but initially are turned inward in a way that renders them as invisible as the transcendent God who is present as an abiding absence.”[20] Indeed, if, as Sylvan argues, “music functions in the same way as a religion, and the musical subculture functions in the same way as a religious community, albeit in an unconscious and postmodern way[,]”[21] then music provides a crucial locus for the scholarly analysis of a marginalized and, paradoxically, popularized religiosity. It is important to note that this popularized religiosity is located not only in the truism that much of contemporary music deals lyrically with religious themes but also in the charismatic, prophetic and communal functions of the music, the musicians, and their gatherings. Recognizing the absence of this recognition, Sylvan and Lyden are in accord with their suggestion that the substitutional dimension of popular cultural productions go unrecognized due to their association with the trivial, banal other of religion and all things “serious”—the entertainment industry along with its “commodified,” “superficial” products.

[19] On this “serious” note, conventional thinking dictates that one cannot (or should not be able to) buy and sell religion nor can the superficial (i.e., entertainment) be spiritual (i.e., “deep”). However, commodification of popular religious productions is no argument against their religious sensibility or means of religiosity given that all religious traditions have succumbed to a certain level of commodification. Indeed, this criticism would render the “Christian bookstore” and its peddling of the bestselling book of all time an oxymoron (how does one sell God’s word(s)? Who has violated God’s copyright?). From iconographical representations to televised services to the sale of sacred texts to Holy Land theme parks, and much more, if commodification is to be viewed as a contagion invading or the touchstone for determining “authentic” religiosity, then, all cultural productions popular and traditional have been infected. Furthermore, related to this common sentiment is the notion that mere superficial entertainment cannot be associated with anything of spiritual significance. Of course, this is an axiological sentiment that is still based on a binary logic that privileges depth over the surface and work/worship over entertainment. From a postmodern perspective all we have are surface layers of reality without essentialist depth, anyway; thus, this does not appear to be a damaging criticism. Nevertheless, an historical counter-response may be provided in that the Olympic games as well as other forms of contemporary “entertainment” shorn of their religious affiliations had their origins in religious ritual (and, I might add, retain a religious sensibility with or without the blessing of the gods).[22] Thus, the distinction between religion and entertainment is tenuous at best and underlies at worst a residual puritanical sensibility with respect to the value or non-value of entertainment in relation to “authentic religiosity” and the “serious” “work” of God or religion in this world.

[20] The trace or the inscription of the religious upon the ostensibly “secular” should come as no surprise to us. We have many examples of commonalities and religio-linguistic appropriations whether it is in the infamous statement made by John Lennon regarding the surpassing popularity of the Beatles vis-à-vis Jesus or the blurring of the religious/secular lines observable in the funeral service/concert of the iconic James Brown—the “Godfather of Soul.” These “secular” appropriations of religious themes, terminology, and function are of a piece with the desire found in aspiring idols and the idolators that tune in weekly and the power of popular music in supplying a new space for postsecular religiosity.

[21] This transformed religious sensibility may function to recast or reframe a postsecular religious search for spiritual fulfillment in terms of what Charles Winquist has described as “seeking an experience and a thinking that do not disappoint us[,]” an experience that resolves itself in a joyful “aesthetic satisfaction.”[23] This reformulated religio-spiritual quest has already transgressed the conventional boundaries of religiosity and spirituality based on the similarity of a religious desideratum albeit with a different content. In other words, although the gods, idols, icons and beliefs may have changed, the very existence of gods, idols, icons, and beliefs remain. This desire is rooted in the quest for (spiritual) identity, transcendence, community and proximity to (i.e., in the “presence” of) the god/idol,[24] all of which popular music provides.

[22] Despite the aforementioned formal commonalities, semantic slippage, and religio-linguistic appropriations, some might still wonder what in God’s name (note: the subjective appeal to an authoritatively grounding name) has happened to an arguably “Judaeo-Christian” culture when a “reality” show can become so popular by promoting idolatry in such a conspicuous fashion in a traditionally idol-aversive and ostensibly “God-fearing” nation thereby transgressing the primary Judaeo-Christian commandment? Or, how is it possible for self-confessed religious contestants to desire and court idolatry and its attendant worship on a scale unimaginable to the golden calf idolators of old without fear of transgressing their own faith/God in the process?

[23] In a certain sense, the United States is a country facing a cultural crisis and the religious unity framed in the preceding question is illusory. I need not rehearse the seemingly endless controversies over displaying the ten commandments in prominent public places, the latest legal debates regarding religious holiday symbolic displays, questions of same-sex marriage, the pledge of allegiance, etc. all in relation to the question of whose beliefs should be privileged at the expense of others’. American culture (as if there were some singular, essentialist identity that could be so denominated) does not speak with a unified voice in religious matters and never has. Indeed, it owes its very existence to a more basic belief in religious freedom and expression. Thus, the tension is one of yet another binary opposition: namely an absolute religious belief in the capitalized Truth of one’s respective dogmas in contradistinction to the pluralistic “secular” belief grounded in the construction of a culture and a diversity that allows for even these absolutistic beliefs. As a result, cultural tensions and religious displacements appear inevitable.

[24] These cultural tensions have been described by one conservative talk-show host as a “culture war”—notwithstanding the problematic self-referential position of one who believes himself to have escaped the hermeneutic condition in order to provide a “value-free,” “factual,” “objective,” “no-spin zone,” which, as far as I can tell, only succeeds in providing yet another spin of subjectivity regarding the absence thereof. However, at the heart of the matter is a certain religio-secular phobia leading to tensions engendered by the simultaneous existence of often mutually exclusive and competing belief/value systems symptomatic of an increasingly secular worldview and the absence of a grounding Absolute authority or Truth, of which Nietzsche foretold and whose time is drawing nigh. As Paul Brockelman argues in his book The Inside Story, “The modern world is haunted by the twin specters of meaninglessness and fanaticism.”[25] These twin horns of the dilemma mark an uncomfortable either/or that is not sustaining for many in contemporary culture (or a call to ideological arms for others). Rather than succumb to one of these poles, he argues for a middle way that is rooted in a meaningful narratological approach to religiosity. What American Idol and popular music subcultures may provide is, in this sense, a postmodern narrative of meaning or a spiritual way of being for those that have experienced a loss of a religious sense of self in the wake of the death (or at least a questioning) of the Absolute. Caputo has captured this sensibility in his articulation of a project that seeks to trouble the distinction between religious and secular in the name of the Derridean notion of “religion without religion.”[26] Again, as Caputo has argued, “some people can be deeply and abidingly ‘religious’ with or without theology, with or without the religions. Religion may be found with or without religion.”[27]

[25] This intercultural tension is in a parallel trajectory with intrapersonal tensions as well, which has begun to move from modern unified self theories of psychology to postmodern fragmented or pluralistic self theories. By way of example, one American Idol contestant with apparently evangelical affiliation performed a Gospel song, perhaps, as her way of disassociating herself from the idolatry in which she was nevertheless engaged. The juxtaposition of a song proclaiming the salvific nature and love of the one True God in the midst of this mass idolatry was criticized and dismissed by one judge as self-indulgent and inappropriate. It would seem that American Idol also has idolatry issues and its own first commandment that, paradoxically, will not tolerate theistic confessions.

[26] American “idolatry” or “idolization” is not a new phenomenon but, rather, a sort of return of the repressed, an ancient/perennial predisposition ultimately concerned with the creation of focusing objects of worship (i.e., an idol/god) delivered through the latest technologies in order to satisfy the spiritual desires of those that are no longer sustained by the ancient gods or religions. The form of religiosity remains similar while the content of the form changes to fit the needs of the respective cultures; not unlike the mechanism at work in the original cultural production of the gospels and epistles, for example, that reflected the diverse needs of the original communities to whom they were written, or the ongoing interpretations and demythologizations encountered throughout Christian history to meet the needs of their historically respective audiences.

[27] Another telling religio-spiritual characteristic of American Idol is its fascination with the mysterious allure of the superstar idol (cf. Rudolf Otto). In the seventies, the slippery substitution between the rock star and the prophet became the basis for the Broadway hit musical Jesus Christ Superstar. The religio-musical parallel was evident and ready for popular consumption. What we are experiencing now is a theological reversal with the baptizing, so to speak, of the iconic superstar/idol as musico-religious prophet. It is important to keep in mind that religious symbols are non-religious or mundane artifacts/events that have been theologized into spiritual service (e.g., the cross); consequently, these symbols may be de-theologized or “secularized” back into popular mundane culture (e.g., the cross as fashion). When viewed through this religious lens, musical idols perform a spiritual function as the charismatic leader through the powerful medium of amplified music. As a result, just as the death of God did not kill the desire for gods and prophets, neither does the end of religion or a “religion without religion” kill the prophetic desire or the religiosity of the “irreligious.” Indeed, if we understand the prophet in the Hebraic sense as one who calls the people to live in accordance with a “divinely revealed” message, then, one obvious candidate for this musico-religious vocation may be found in arguably the most internationally adored and revered, if not canonized, musicians, Bob Marley. Marley was evangelical in his fervor to promote Rastafarianism from stages around the world and his global popularity was solidified when his song “One Love” was named song of the millennium by the BBC. Thus, when desire for a god/idol is coupled with a prophetic message and solidified by a community of like-minded adherents to a way of being in the world, then, we encounter traces of a religious sensibility regardless of the content. When this occurs within a musical context with its undeniably historical and cross-cultural function in world religions (note: dubbed “sacred” when used in this context), we have sufficient reason to inquire whether or not there may be something other than “mere” entertainment occurring for some without thereby precluding its entertainment value for others.

[28] Furthermore, if a primary religious purpose of music is to provide a vehicle for spiritual transcendence (or, perhaps, aesthetic/emotive experience or release), then this transcendent function, which does not require religious dogma but, rather, empowers it, is not thereby eliminated when separated from a traditionally religious context and relocated in the realm of the profane. What we discover is the possibility of a profane transcendence that is no less religious or spiritual for its profanation than its counterpart. One might even suggest that if religion requires music as a tool to place adherents in a worshipful, ecstatic or contemplative state, then, music and not religious content may prove to be performing the “religious” function with the musical form providing the “spiritual” (i.e., aesthetic-emotive) content. This said, I am not suggesting that music is to be privileged over religion but, rather, that we take seriously the spiritual function of music within traditional religion in order to think its religious function outside the bounds of traditional religion.

[29] (In)conclusion: Given the above reflections, a tentative response to the following may begin: Is American Idol, and, by extension, the idols of popular music idolatrous? I believe so, in a couple of senses at least: First, it is idolatrous in the traditional sense of the term in that all human beliefs that are forgetful of their binary opposite—absolute knowledge—and attempt to leap across this epistemic abyss in such a way that their subjective beliefs are worshipped, adored and reverenced as absolute Truth become idolatrous in the more traditional sense. All of our beliefs, including this one, construed in such a way from a sub specie aeternitatis perspective may thereby qualify as idolatrous (i.e., worshipping or reverencing something other than the Absolute Truth as Absolute), since it is always already by definition infected by human hermeneutic subjectivity. In other words, we worship not God, but our notions or our traditions’ dogmas of God and not God in some non-hermeneutic existence; Second, and what this paper has attempted to address, its idolatry is a transvalued “idolatry.” This newly valorized idolatry displays an aesthetic passion and a religious profanation that has secured a religious redirection or substitution for those so inclined. Moreover, it is an idolatry that has destabilized the strict separation between idol and god, bridging this theological chasm where one is indiscernible from the other. In this sense, American Idol is one among many cultural phenomena that reveal[s] an attraction to the idolatrous in the absence of its other, thereby providing us with the opportunity to rethink idolatry as a reflection of contemporary religio-cultural desires. If one person’s orthodox worship is another’s idolatry, it may be argued that popular music and American Idol as a small subset have cleared a secularized sacred space in which various religio-spiritual philosophies are able to weave themselves into the popular consciousness in a reformulated “orthodox” idolatry (so orthodox that in practice these distinctions no longer function to contain anything other than a signifier for a religio-aesthetic desire). Moreover, due to the widespread appeal and influence music exerts on contemporary culture, some musicians may be understood as filling a role that in earlier times fell to the prophets and sages but in a postmodern or postsecular context in such a way that they powerfully fuse musical and visual aesthetics with a religious sensibility in such a way that worldviews, beliefs, values, and, thus, ways of life are disseminated on a global scale to widely accessible and receptive audiences.

[30] Finally, since one of the central issues at stake in rethinking the function of music in (popular) culture is the light it may shed on the concept and study of religion, I think it is appropriate to close with a reiteration of the importance of ongoing thinking about religion in unconventional, counterintuitive places. Taylor points us in this direction when in his typical eloquence he writes:

Religion is about a certain about. What religion is about, however, remains obscure for it is never quite there—nor is it exactly not there. Religion is about what is always slipping away. It is, therefore, impossible to grasp what religion is about—unless, perhaps, what we grasp is the impossibility of grasping. Even when we think we have it surrounded, religion eludes us. This strange slipping away is no mere disappearance but a withdrawal that allows appearances to appear . . . Since what religion is about is so slippery, we can never be sure where to look for it. Always a matter of surprise, religion is, I believe, most interesting where it is least obvious. Thus, I deliberately avoid the space of church, synagogue, and mosque in order to have time for art, literature, economics, science, and technology. Though these disciplines seem to share little, each, in a different way, raises new questions about religion. The relation between religion and culture is inevitably a two-way street. Not only do modern and contemporary art, literature, economics, science, and technology pose questions about religion, but the study of religion exposes religious dimensions of ostensibly “secular” culture, which usually remain undetected. [28] [italics added]

Notes

[1] Caputo uses this term in order to signal a movement beyond the strict religious/secular opposition and as a substitute for the overused and somewhat abused term “postmodern.” John D. Caputo, On Religion, (London: Routledge, 2001), 37.

[2] I refer here to the group that met in a panel discussion regarding Theology, Religion and Popular Culture at the annual meeting of the American Academy of Religion in November of 2005. In that meeting and the summary paper that followed, they enumerated and explored a number of key issues facing the growing field of popular culture studies through the lenses of religion and theology. In the process, they developed a number of critical, useful suggestions, methodological and otherwise, in terms of general scholarly perceptions and future approaches to the discipline.

[3] “Exploring the Research Agenda for Theology, Religion and Popular Culture: Report of a Panel Discussion at the American Academy of Religion, November 2005,” Journal of Religion and Popular Culture 12 (Spring 2006).

[4] Ibid.

[5] Ibid.

[6] Jeffrey Mahan quoted in “Exploring the Research Agenda for Theology, Religion and Popular Culture,” 2.

[7] Mark C. Taylor, Erring: A Postmodern A/theology (Chicago: The University of Chicago Press, 1984).

[8] Paul Tillich, The Dynamics of Faith (New York: Harper Torchbooks, 1957), 12.

[9] Jonathan Z. Smith, “Religion, Religions, Religious” in Critical Terms for Religious Studies, edited by Mark C. Taylor (Chicago: The University of Chicago Press, 1998), 281

[10] This notion of substitutability may be thought along the lines of the Derridean logic of the supplement.

[11] Jonathan Z. Smith, Imagining Religion: From Babylon to Jonestown (Chicago: The University of Chicago Press, 1982), xi.

[12] Smith, “Religion, Religions, Religious,” 281-282.

[13] James C. Edwards, The Plain Sense of Things: The Fate of Religion in an Age of Normal Nihilism (University Park, Pennsylvania: The Pennsylvania State University Press, 1997), 3.

[14] Michael Novak, Ascent of the Mountain, Flight of the Dove: An Invitation to Religious Studies (New York: Harper & Row, 1971), 2-4.

[15] Caputo, On Religion, 2-3.

[16] John C. Lyden, Film as Religion: Myths, Morals, and Rituals (New York: New York University Press, 2003), 2.

[17] Ibid, 3.

[18] See Hayden White, The Content of the Form: Narrative Discourse and Historical Representation (Baltimore: Johns Hopkins University Press, 1987).

[19] Robin Sylvan, Traces of the Spirit: The Religious Dimensions of Popular Music (New York: New York University Press, 2002), 3.

[20] Mark C. Taylor, Critical Terms for Religious Studies (Chicago: The University of Chicago Press, 1998), 2.

[21] Sylvan, Traces of the Spirit, 4.

[22] See Carolyn Thompsons “Sports” in Spirituality and the Secular Quest, edited by Peter Van Ness (New York: Crossroad, 1996).

[23] Charles Winquist, “Deconstructionist Aestheticism,” in Spirituality and the Secular Quest, 200.

[24] The phenomenon of the religious relic is found in the contemporary analogue of the fan’s desire to have some thing or some part of the musical idol (e.g., clothing, hair, or anything else, for that matter, that was in the possession of or possessed by the idol). The desire to be close to the prophet or god (e.g., those who merely wanted to touch the garment of the Christ) appears self-evident in contemporary popular music culture.

[25] Paul Brockelman, The Inside Story: A Narrative Approach to Religious Understanding and Truth (New York: State University of New York Press, 1992), 3.

[26] Caputo, On Religion, 2.

[27] Ibid., 3.

[28] Mark C. Taylor, About Religion: Economies of Faith in Virtual Culture (Chicago: The University of Chicago Press, 1999), 1.

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