Ann Burlein
University of North Carolina at Charlotte
Abstract
This paper explores how the practice of
critical thinking in religious studies is being re-shaped
by the Internet. My jumping off point is pedagogy: information
technologies seem to embody world religions for my students
at the same time as their use makes it more difficult for
students to engage with issues of justice. Arguing that different
media facilitate different scenes of interpellation, I contend
that the web’s style of immersion through interactivity solicits
a different kind of citizen: one who assumes access to racialized/ethnicized
others as both a consumer right and as proof of technological
liberation.
[1] Incorporating information technologies
in the classroom has sharpened for me a paradox long familiar
to religious studies: while information technologies embody
world religions for my students, their virtuality makes it
more difficult (for my students at least)[1]
to engage with the dilemmas of justice involved in
studying “other peoples’ religions.”[2] My thesis is that this paradox
arises because using the Internet encourages[3] students to adopt a different subject
position vis-à-vis our object of study, one that works less
by instantiating the traditional subject/object distinctions
on which modern critical thinking depends in favour of positioning
students as users immersed in a net of virtual connections.
As a result, incorporating multiple media in the classroom
entails re-envisioning what we mean by critical thinking in
ways adequate to the processes of subject formation in cyberspace.
[2] Underlying this thesis is the post-structuralist
insight that the self is constituted through and in repeated
language practices. Following Althusser, theorists use the
term interpellation to indicate the counter-intuitive
nature of such subject constitution (1972). Rather than there
being, first, a pre-existing subject who then speaks, the
concept of interpellation places primacy on the repeated enunciations
through and in which people come to recognize themselves within
a particular identity and thus come to occupy a particular
role in a wider social world. Yet unlike Althusser’s privileged
example of a cop calling “Hey, you!”, today such repeated
enunciations include mediated as well as face-to-face interactions.
As Poster puts it, “First printed pages, then broadcast media,
and now networked computing shift the scene in which the individual
becomes and continues to practice selfhood” (2001, 9).[4]
[3] Framing these various scenes of interpellation
in terms of “first, then, now” is not meant to suggest that
these shifts are best understood as a linear progression.
Rather than familiar technologies being banished by the advent
of the new, these scenes overlay—and interact—with each other
in ways that inter-complicate their effects.[5] Even if a particular classroom does not itself
use a mix of print, video and Internet, students live in that
mix: their formation as subjects emerges in a space that juxtaposes
and overlays print, broadcast, and digital media. Thus before
plunging into the pedagogical paradoxes of digital media,
I will briefly sketch the dynamics of these other scenes of
interpellation.
First. The Print Ego: Cognitive Interiority
[4] Just what do I mean by a subject formed
through, and in complex dependency on, writing and books?
Poster invokes Rene Descartes: withdrawing to his study, sitting
by the fire in his dressing gown, and after starting to write,
discovering himself to be “a thinking thing”—and as such,
to be autonomous, set apart in essence from the world of material
objects (2001, 6, 120). This subject/object distinction is
not limited to philosophical idealism: Poster could easily
have invoked John Locke, whose image of the mind as a blank
page on which sensory impressions get imprinted seems modeled
on the printing press.[6]
[5] As Locke’s image suggests, the development
of print culture deepened Western assumptions regarding a
subject/object distinction. While retaining the duration and
stability characteristic of writing (as opposed to the simultaneity
and ephemerality characteristic of speech), print extended
its spatial reach and thereby “democratized” its form. According
to Poster, “The material character of print as disembodied
signs, stable on the page, open to visual reception, and generally
received in isolated circumstances all nurtured the growth
of critical, cognitive functions and a cultural identity priding
itself on those traits” (2001, 13). Books speak to “us” as
this sort of modern subject. Part of what we mean when asking
students to “think critically” is for them to adopt precisely
this stance of distance vis-à-vis the object of study. Rather
than unquestioningly accepting a point of view, we want them
to stand back, scrutinize, and evaluate its claims. In short,
we require them to become a certain sort of critical subject
in the very act of asking: “Does this correspond with, or
contradict, what I know?” This subject is cognitive (mind
vs. body/ subjective vs. objective). Yet it is also political,
linked as literacy was, on the one hand, to the democratic
citizen that developed in tandem with the modern nation, and
on the other hand, to the contracting subject of the free
labour—along with its specifically American dream of class
mobility.
[6] As this politico-economic dimension
indicates, this critical subject does not just concern “the
life of the mind.” According to Brian Massumi, “reading, however
cerebral it may be, does not entirely think out sensation….
A knitting of the brows or pursing of the lips is a self-referential
action. Its sensation is a turning in on itself of the body’s
activity, so that the action is not extended toward an object
but knots at its point of emergence: rises and subsides into
its own incipiency, in the same movement” (2002, 139). These
physical sensations of effort form the background against
which thought stands out as such. Such background sensations
contribute toward the formation of a perceptual imaginary
that turns inward in reading, generating an “imaginary” body.[7]
[7] For such sensations are never only physical.
As Bakhtin argued, they entail “a feeling of generating both
meaning and evaluation, that is, a feeling of moving and assuming
a position as a whole human being” (1990, 307). Such sensations
constitute an ego: we imagine the pleasures of being
recognized as culturally intelligible and/or we imagine the
shame of being unable to compel such recognition (Butler 1990;
Sedgwick 2003, 35-38, 97). To paraphrase Freud in a different
context, this ego is bodily (1989, 636-637): Sedgwick speaks
eloquently of “the kind of skin that sheer textual attention
can weave around a reading body: a noisy bus station or airplane
can be excluded from consciousness, an impossible ongoing
scene refused, a dull classroom monologue ignored” (2003,
114).[8]
[8] As part of the formation of print culture,
then, along with the modern subject-who-thinks there developed
a theory of private space and of the private body, a sense
of interiority that is also a sense of bodily ego—all forming
part of both readerly and writerly subjectivity. Poster elaborates:
“. . . authors configure a strong bond between the text and
the self of the writer, a narcissistic, mirroring relation
as the text is fundamentally an expression of the author—his
or her style, mind, or feelings” (2001, 69). In his essay
“The Work of Art in the Age of Mechanical Reproduction,” Benjamin
called this a work’s aura: As long as a work of art could
not be easily reproduced, it was surrounded by an “aura” that
expressed the work’s unique and intense bond with the artist
(and was often imagined as the spiritual or creative “genius”
of the artist) (1969, 220-221). If one side of critical thinking
vis-à-vis print entails adopting a stance of distance from
which to evaluate an object, the “other” side of critical
interpretation entails learning the pleasures of a certain
kind of intimacy: encountering that aura, imagined as author’s
deepest “self,” the imaginary body of the author’s creative
spiritual activity that is imprinted on the page and to whose
presence one could return again and again. In contrast, my
students often misunderstand “critical thinking” as tearing
a text down by finding its weakest points and logical holes.
Teaching them to read texts critically entails first teaching
them to recognize that the author has something to say from
which they can learn: cognitive interiority works best if
one recognizes the author’s project (even if one does not
agree with it) thereby allowing oneself to encounter and be
changed by the author’s “aura.”
Then. Broadcast Media: The Unconscious Optics of Everyday
Life
[9] Benjamin contended that this
sensation of intimate conversation with an author’s deepest
self began to “decay” or “wither” with broadcast technologies.
In place of “the authority of the object” generated and sustained
by going to a museum to view a painting, in the case of film
(which was Benjamin’s paradigmatic example) one of an equivalent
set of copies “meet[s] the beholder or listener in his own
particular situation” (1969, 221). (A situation only enhanced
by home video; we need no longer go to a “theatre near you”).
Benjamin described this sensibility of mass consumption as
“the desire of the contemporary masses to bring things ‘closer’
spatially and humanly…Every day the urge grows stronger to
get hold of an object at a very close range by way of its
likeness, or reproduction” (1969, 223).
[10] This “closeness” is not merely quantitative.
While broadcast media retain the subject/object distinction
characteristic of print, the quality of this distinction shifts:
away from a relation of cognitive interiority to relations
of desire, away from foregrounding thought to affect. As Poster
puts it, the criteria for truth shift from asking “What relation
does this bear to what I know?” to “Am I entertained and engaged?
Does what I see hold my attention or encourage me to switch
channels?” (2001, 24). Much has been written on the tendency
of broadcast media to background their relation of representation
to the outside world in favour of foregrounding their relation
to themselves.[9]
As a result, broadcast media invite identification—be it with
a star, a product, or even a politician (Poster 2001, 15).
Such binary distinctions are not absolute. People learn things
from TV or film; for many students, knowledge of Vietnam or
the Holocaust often comes via docudramas. Yet such media teach
in a different way by inciting a different kind of reflection
that works through movement—moving images, moving information,
moving people affectively. (Professors exploit this difference,
for example, when we use video to punctuate a point, to give
students a way to identify and thereby, hopefully, to remember).
[11] Rather than facilitating the leisured
enjoyment of interior space, broadcast media encourage a subjectivity
that is formed and sustained through movement and affect.
As Benjamin wrote in 1935: “The painting invites the spectator
to contemplation; before it the spectator can abandon himself
to his associations.... Duhamel, who detests the film and
knows nothing of its significance, though something of its
structure, notes this circumstance as follows: ‘I can no longer
think what I want to think. My thoughts have been replaced
by moving images.’ The spectator’s process of association
in view of these images is indeed interrupted by their sudden,
constant change” (1996, 238). Yet unlike Duhamel who finds
in new media only the loss of familiar forms of intimacy,
Benjamin anticipates new possibilities for critique, proclaiming
the emergence of an “unconscious optics” of everyday life:
By close-ups of the things around us,
by exploring commonplace milieus under the ingenious guidance
of the camera, the film, on one hand, extends our comprehension
of the necessities which rule our lives; on the other hand,
it manages to assure us of an immense and unexpected field
of action….The act of reaching for a lighter or a spoon
is familiar routine, yet we hardly know what really goes
on between hand and metal, not to mention how this fluctuates
with our moods (1996, 235-7).
[12] Using broadcast media to analyze
this unconscious optic in the classroom can help students
see how racism/ethnocentrism is not primarily a matter of
individual prejudice (which is a crucial skill in a World
Religions classroom).[10] The struggle in teaching about
Orientalism, for example, is the ease with which students
distance themselves from those early travelers and government
officials who “just did not know what we know now, who were
caught in a web of imperialism from which we are free: after
all, isn't America fighting a war in Iraq not for our territorial
conquest but for their freedom?” This distancing is a way
of refusing to feel the lure of “knowledge-power”: how Orientalism
produced the colonized as other by representing it as entirely
knowable. Students can glimpse the everyday workings of these
unconscious optics, however, if we watch a video clip of a
“foreign” religious ritual (I used to mute the voice-over;
I have since discovered there is no need), for they catch
themselves responding with the same discursive moves as those
travelers and government officials from “way back then.” This
works well when followed up with clips from a film like Passage
to India in which the characters/ camera see Hindu temples
through an Orientalizing lens, whose various dynamics (including
its eroticism) students can then see and discuss.
[13] That’s on a good day. For an unconscious
optic is paradoxical by definition. Who hasn’t watched students
go “unconscious” when viewing films or video in class? As
a student said during her oral presentation of her senior
thesis, “Now we are going to take a break and watch a video.”
Her introduction made me smile for the way it dramatized so
perfectly exactly how students think about watching a video
in class, even though as a presenter this student was using
the video to make an argument. Part of what is entailed by
critical thinking vis-à-vis broadcast media, then, is working
both with and against the pull of this unconscious: becoming
aware of the identifications at work, and analyzing what these
identifications reveal and what they position us not to see.[11]
[14] To do this, I have found it helpful
to use print: specifically, an autobiographical essay by James
Baldwin which begins, rather counter-intuitively, with a series
of images that associate Joan Crawford’s “straight, narrow
and lonely back” walking through the corridors of a moving
train with the heaving and swelling of the sea and the light
that moves on and beneath water. “I am about seven. I am with
my mother, or my aunt. The movie is Dance, Fools, Dance.”
Baldwin goes on to note that he does not remember the film
and that in another part of his mind, he “was aware that Joan
Crawford was a white lady. Yet, I remember being sent to the
store sometime later, and a colored woman, who, to me, looked
exactly like Joan Crawford, was buying something. She was
so incredibly beautiful—she seemed to be wearing the sunlight,
rearranging it around her from time to time, with a movement
of one hand, with a movement of her head, and with her smile—that,
when she paid the man and started out of the store, I started
out behind her” (1976, 3-4). As students puzzle over precisely
what Baldwin saw, they complicate their own reductionist discourse
of “the power of the media” (a discourse which they mistake
for critique); while this discourse correctly emphasizes the
one-way nature of broadcast communication, it wrongly obliterates
the creative role of reader response.[12]
[15] The creativity of reader identifications,
however, is necessary but not sufficient for changing the
one-way structure of broadcast media. This hierarchical structure
(and what it means for resistance) is, arguably, what changes
with the advent of digital media: mass communication becomes
two-way.[13] The following section will draw
on this admittedly brief sketch of subject formation as facilitated
first by print and then by broadcast media in order to explore
more fully how the two-way scene of digital subject formation
is now changing the nature of critique. In the process, we
will come face to face with the paradoxes of virtual embodiment
to which I alluded at the outset.
Now. Information Has No Aura: Digital Media and the Lure of
Potentialization
A. Virtual Embodiment: A Changed Material
Regime
[16] While digital media work by enhancing
mobility in ways that might be mistaken for merely extending
the decay of authorial aura and the concomitant invitation
to identification analyzed by Benjamin, they do not do so
by opening another unconscious optic (much less by facilitating
an intimate bond of cognitive interiority with an author).
Instead, digital media propel us into a different material
regime, one with profound, and profoundly contested, implications
for embodiment. As is often noted, digital media use an arbitrary
code that assigns the various letters of the alphabet to a
series of zeros and ones, thereby transforming language into
a simple binary pattern capable of being expressed through
“a minor physical trace such as a pulse or electron” (Poster
2001, 82). While digital texts are still material and thus
subject to limitations of time and space, their material constraints
are those of electrons. The gain is easy and exact reproduction,
the ability to alter an entire text with a single keystroke,
highly efficient storage, and transmission of information
around the globe at the speed of light (Poster 2001, 80; Hayles
1999, 26).
[17] This gain entails, if not the loss
of the old material regime, at least its lessening. N. Katherine
Hayles conceptualizes this as a shift in how signification
is understood: while using a computer still involves a keyboard,
the experience of hitting a key is no longer the direct one
of physically impressing a visible mark which gets darker
the harder you hit.[14]
Instead, she contends that the “computer restores a sense
of word as image—an image drawn in a medium as fluid and changeable
as water” (Hayles, 26). Poster, too, stresses that in analog
media like a record the grooves are cut by analogy with acoustic
waves, so that the stylus tracing those grooves reproduces
the shape of the perceived sound. In digital reproduction,
however, the code that replaces sound with zeros and ones
is arbitrary; it preserves no relation, not even analogy,
with perceptual embodiment (2001, 79-80). While the listener
or reader is still processing information in analog mode (most
of us remain oblivious to the zeros and ones), insofar as
our thought processes must pass through a machinic assemblage
that works directly on digital code, using a computer entails
entering into this mediated space.
[18] There is much debate about what it
means to “enter cyberspace.” Do we enter a space of “no relation”
to embodiment in ways that leave the body behind completely?
Or does digital technology simply make evident what psychoanalysis
has argued all along: that the body is constituted not purely
organically but also psychically (through imaginary, or arbitrary,
relations)? My contention in this essay is that both these
interpretations, in their rush to “tidy up” the messiness
of the emerging scenes of digital communication, miss something
crucial: the complex sorts of subject constitution that can
arise when language is practiced through, and as, multiple
media. In the space opened by contemporary digital media,
thought and sensation still co-emerge (perhaps as Massumi’s
furrowed brow and pursed lips, or as Sedgwick’s “force-field”
enabling students to shut out class by answering email), but
also in new kinds of imaginary relations and new forms of
bodily habit. Because this new digital subject is so nascent—given
the developing state of digital technology, much less of its
cultural usage—it is best glimpsed through contrast (just
as Benjamin used painting to think film).
[19] It was precisely the hope of exploiting
this contrast that spurred me to incorporate the web into
my Intro to World Religions class. Teaching Hinduism with
a standard textbook, for example, had made it painfully clear
that a focus on history and texts, with rites of passage thrown
in, left students with a very strange picture of Hinduism.
I wanted to use the web to correct for the textual bias of
traditional religious studies. Thus as preface to reading
an anthropological analysis of puja (Fuller 1992), I required
students to visit the “Online Guide for Educators” developed
by the Sackler gallery in conjunction with its exhibit on
puja (Ridley 1997).[15] Instead of my declaring that Hindu puja is
a multi-sensory ritual (and one that is especially intense
visually) students can have a “virtual experience” “for themselves.”
Likewise when we study Islam, instead of my claiming that
the sacred truth of the Quran is also and inseparably aesthetic
(along with an article explaining the same point), students
combine their reading of the Quran with various sites that
feature calligraphy and chanting. Coupled with sites that
take them through the physical and verbal choreography of
Muslim prayer, students get to “experience for themselves”
how a religion lived through multi-dimensional practices helps
Muslims walk the straight path.
[20] Shifting the medium of access from
books to the web facilitates a change in how students relate
to the material. Most noticeably, this shift makes less available,
or perhaps less desirable, the classic move of assimilating
other religions to Protestantism (“Oh, they have Amitabha
like we have Jesus”), much as scholars in the 1700s recognized
other peoples’ social formations as “religions” by fitting
them into the Protestant model (Baird 2000). This is because
the web works less by encouraging students to adopt a stance
of critical distance through asking “Does what I see correspond
with what I know?” and more by immersing them in the material.
By soliciting students to enter into what they “view” on screen,
the web helps shift them out of the distancing that can accompany
traditional kinds of objectification.
[21] Students don’t talk in terms of objectification,
of course. In their paper analyzing the pros and cons of the
different media we use in class,[16]
students most often write that the web sites make what we
study “easier to imagine,” whereas books make everything seem
“far away” simply because it is “in a book” (even though they
know it in fact isn’t: many have visited a mosque within walking
distance from campus). To me, it seems that students are skilled
at distancing themselves from what they read. Rather than
facilitating critical thinking, this form of distancing hinders
intimate engagement. The web, by contrast, seems coded for
them (at present at least and however naively) as immediate,
as a “real encounter.” Much like their experience with participation-observation,
this “reality effect” makes it harder for them to assume Protestantism
as a standard in ways that gloss over differences between
a Pure Land and the Christian heaven, for example, or Muslim
understandings of the Quran and Protestant notions of “the
Word.” Instead of it just being the professor’s picayune insistence
that the academic study of religion entails analyzing specific
differences for each religion (alongside the similarities
students love to find), using the web puts the onus for developing
critique on students: “seeing and hearing for themselves”
helps students see the value of such analytical frameworks.
It’s as if even a limited “virtual experience” of the aesthetic
nature of the Quran’s truth, or the visuality of Buddhist
bodhisattvas and Hindu icons, gives them sufficient confidence
to know what they know and therefore frees them to be more
open to recognizing what they don’t know. The result can be
(although not necessarily and certainly not in every case)
one in which they can consider where their understandings
of religion provide a window into another religion and where
their understandings create a blindspot that hinders their
understanding.
[22] Yet shifting from “objectification”
to “immersion” does not entail un-learning Orientalist lenses.
There is an obvious paradox in using cyberspace to embody
religion. While the web makes other peoples’ religions “real,”
its reality and embodiment are virtual. In what sense, then,
are students “seeing for themselves”? They relate to the web
as an “experience”—but of what kind? By its means they are
empowered—but to do what? I raise these questions not to champion
a more “authentic” embodiment (as if field work were not also
immured in problems of objectivity and illusions of authenticity),
but to pose the problem of virtual pedagogy. Insofar as the
concept of interpellation suggests that subjectivity emerges
in the process of language practices, then using digital media
in the classroom entails more than putting down one tool and
taking up another. Changing the nature of our language practices
encourages a changed subject. Rendering this changed subject
“critical,” then, requires us to re-ask key questions of the
discipline—especially how to study others in ways that enable
two-way dialogue. Digital media “enframe” differently both
what we ask as well as who we become in the act of asking.[17]
[23] The different “we’s” that emerge within
different media have everything to do with the diverse methods,
styles, and possibilities of embodiment that each form of
media facilitates: cognitive interiority, identification,
and/or immersion. Hayles observes that after she started using
a computer, she came to appreciate the reliability of a book’s
more solid presence in contrast to the “unexpected metamorphosis,
attenuation and dispersion” that characterize digital texts
even at the most basic level: when you open a book you know
it will always work—not so your computer, a website, or even
the Internet (1999, 48). Hayles interprets this as more than
uncertainty or insecurity; she contends that digital texts
are “flickering signifiers”: “When a text presents itself
as a constantly refreshed image rather than as a durable inscription,
transformations can occur that would be unthinkable if matter
or energy, rather than information patterns, formed the primary
basis of the systemic exchange. This textual fluidity, which
users learn in their body as they interact with the system,
implies that signifiers flicker rather than float” (1999,
30). Part of how we habituate to flickering signifiers is
through the computer’s repeated solicitations to interactivity:
from scrolling and hitting an enter key, to that blinking
cursor reminding us to do something lest the text disappear
to be replaced by our favourite screen saver. Indeed, Hayles
suggests that the difficulty students have in “entering into”
books might derive from missing these bodily actions, which
are as indispensable for their reading/thinking process as
holding a pen is for me when I read (much less that cup of
coffee). In place not only of the pleasures I take in physically
possessing a book or flipping back through the pages of what
I wrote that day, but also of the pleasures of interior intimacy
that I seek when I read, digital texts facilitate a different
embodiment and therefore a different pleasure: embedded in
a computer file, such texts become visible “at the whim of
the reader” (Poster 2001, 92-3). It is this enhanced potential
for (inter)action that virtuality solicits as its pleasure
and that constitutes the space which is virtual embodiment.
[24] This enhanced potential for (inter)action
on the part of the user is controversial, for it challenges
the legal and ethical norms of property on which the “culture
industry” is based. To take one example, this summer a hijacked
print of The Hulk circulated on the Internet two weeks
before the film’s premiere. Writes Frank Rich for the New
York Times: “An executive at one of the Hollywood majors
told me that there is simply no way now to reverse the mass
piracy of any and all material, audio or video, past or present,
from the moment it is available in pristine digital form like
a CD or DVD. … The question is: How do all those lovely entertainment
seeking kids weaned on “Harry Potter” grow up to become thieves?
Surely they know that stealing copyrighted songs and movies
is akin to shoplifting sweaters at the Gap….” (Rich 2003,
27). Seeking to re-frame this question, Poster notes that
40% of business software applications installed worldwide
in 1997 were “stolen,” and concludes: “These startling statistics
reveal a willingness to violate legal and ethical norms that
are essential to the legitimacy of capitalism. Had Henry Ford’s
products been stolen at this rate in the 1920s, we would no
doubt never have seen the advent of the automobile industry”
(2001, 43). Perhaps, then, it is not just that students do
not “know” that downloading music is theft, nor (in the academic
version of this problem) that they simply lack the critical
skills to evaluate the information they find on the web: it
is also that information has no aura. Rather than soliciting
its user to turn inward and bond with an author’s creative
“genius,” electronic materiality fosters a different bond:
between human and machine.
[25] While the computer is often likened
to a prosthesis, the bond created when using a networked computer
is not the same as the bond required for using a mechanical
prosthesis such as a pen. The latter involves psychically
investing the prosthesis until it becomes an extension of
one’s body (Grosz 1994, 79-85). There are some continuities:
using a mouse, for instance. Yet not only does the digital
code sever the tie that analog media preserve with embodiment,
but the subject/object distinction so dear to the modern subject,
and so crucial for its sense of inside and outside, is replaced
with electronic relays whose virtuality entails (what Poster
analyzes as) underdetermination: they become actual
through user (inter)action. Yet as a result, the enhanced
potential for (inter)action that two-way communication enables
also involves changing the “subject”: “…virtual objects, through
their interfaces, open to the human subject in such a manner
that the subject is immersed within them and reconstituted
as an element of the object” (Poster 2001, 27; emphasis
added). Inserted into a machinic assemblage, we are called
into being, not as Descartes’ “thinking thing” nor as Locke’s
blank page, but rather as users: we take up an identity as
a “node” operating as one point within a larger circuit (Poster
2001, 16).
[26] This change in the “subject” indicates
that (contrary to what some suggest) while there are power-relations
at work in information, such relations discipline us differently
from the early modern power-knowledge regimes that Foucault
analyzed in Discipline and Punish: “Good handwriting,
for example, presupposes a gymnastics—a whole routine whose
rigorous code invests the body in its entirety, from the points
of the feet to the tip of the index finger” (1977, 152). Such
mechanisms of detailed scrutiny and careful choreography enable
early modern disciplines to call us into being, still—as
students, children, teachers, soldiers, workers, administrators—through
inducing practices of self-constraint and self-scrutiny as
well as physical and behavioral competencies—all working together
to produce the phenomenon Foucault termed “docile bodies”:
power increases through increasing our individual capacity.
Yet these are no longer the only power-knowledge regimes to
which we are subject. While the practice of linking characteristic
of hypertext (to take one example) shares the modern strategy
of increasing power by maximizing individual capability, it
does through repeated solicitations to (inter)activity. Even
when hypertext links are written into the formatting (as in
the web sites we view in class), how one takes the link is
not pre-scripted; such links do not work by directing agents
along pre-arranged paths.[18]
Instead, meaning is generated through immersion. While the
reader of a poem “will tarry over a passage, furrowing his
way into level after level of enveloped sense,” observes Massumi,
“[t]he hypertext reader doesn’t tarry, she surfs…” In surfing,
the site you just left overlaps with the link you are taking
now—very much like a wave. As Massumi puts it: “They doppler
together.” Meaning arises through this dopplering: rather
than turning intensity inwards to form a sense of interiority
or “skin,” hypertext distributes intensity outward. Meaning
now happens in the form of resonance and interference patterns,
as the accumulated effect of taking “one more link” (Massumi
2002, 138, 277 n.13).
[27] Massumi attributes surfing’s pull
to this dopplering. We are compelled, he contends, not by
the content of any particular screen or even by the combination
of screens we view, but rather by “an accumulation of effect
…continuing across the linkages. This accumulation of effect
is to a certain degree a potentialization of the relay” (2002,
141). In sum, in digital media, it is potential that seduces.
[28] The promise of potentialization entails
not only 1) an imagistic text as changeable as water (as Hayles
contends), and not only 2) a form of meaning that emerges
as distributed across links (a là Massumi), but also—and
perhaps most crucially—3) a dissolution of identity. The virtual
works by dissolving identity’s salience in favour of the
lure of becoming, the solicitation to make of ourselves
(and our lives) an enterprise. Understanding the pull of this
lure requires us to think about its socio-economic context.
In contrast to modern societies in which states legitimated
themselves through a rhetoric of the social, in late modern
societies grappling with a globalizing economy and a pluralizing
populace (for globalization is not just about the movement
of companies and products but also about the need to move
labour across national borders), states legitimate themselves
through a rhetoric of privatization: through their ability
to maximize the ability of private subjects (be they individual
citizens, corporations, or voluntary associations) to maximize
themselves. Governments govern “at a distance” through norms
of entrepreneurial selfhood as well as administrative technologies
such as assessment, audit, and budget whose power relations
are exercised less through the linear architecture of the
Panopticon and more through feedback loops that solicit enhanced
forms of self-discipline (Sassen 1995; Rose 2000, 1991). According
to sociologist Nikolas Rose: “One is always in continuous
training, life-long learning, perpetual assessment, continual
incitement to buy, to improve oneself, constant monitoring
of health and never-ending risk management…. We are not dealing
with subjects with a unique personality that is the expression
of some inner fixed quality, but with elements, capacities,
potentialities. These are plugged into multiple orbits, identified
by unique codes, identification numbers, profiles of preferences,
security ratings and so forth: a ‘record’ containing a whole
variety of bits of information on our credentials, activities,
qualifications for entry into this or that network” (Rose
2000, 325).
[29] It is the lure of becoming that renders
the paradoxes of virtual embodiment so deeply ethical. How
do we learn from other traditions, cultures, and people in
ways that critique, resist, and dismantle the complex histories
of oppression, appropriation, and exploitation encoded in
our forms of knowledge? How can we genuinely open to others
when we have so many ways of opening that are really about
closing? Without a form of critique adequate to the emerging
practices and discourses of digital media, it becomes all
too easy for surfing to be nothing more than what its travel
metaphor suggests: a form of postmodern play that reinscribes
the Orientalist illusion of other cultures as a “timeless
spiritual present here for you.” Think of the MCI ad which
promotes its Internet services by asking: “Where do you want
to go today?” Curiously, while the web is fabled for foregrounding
the performance of identities (as in chat rooms or MUDs and
MOOs), it nevertheless seems also to re-vivify desire for
authenticity (“see it for yourself”), empowering my students’
sense of entitlement as Americans vis-à-vis “other peoples’
cultures” even as they participate in a space that professes
to erase boundaries simply by virtue of its technology. While
it is mistaken to dismiss virtuality out of hand as “false
consciousness” (however tempting), neither do I want my students
to take at face value the Internet's use of “multiculturalism”
to construct American global hegemony. Such a subject position
has no room for the kind of critical engagement that I strive
to foster in the classroom. What kind of critical practice,
then, could help students trace the configurations of power
at work in the contradictory invocations of “virtual ethnicity”
that lie at the heart, not just of the deployment of the web
in a religious studies classroom, but also (as the next section
will demonstrate) of the discourse of liberation that surrounds
the Internet itself?
B. Virtual Ethnicity: Can a Subject
that Assumes Access be Critical?
[30] I take the phrase “virtual
ethnicity” from Mark Poster, who raises the question of virtual
ethnicity in terms of the territoriality of cyber-space: “If
an argument can be sustained that a virtual realm has been
set into place, can there be a ‘virtual ethnicity’? Does such
a virtual ethnicity imply a new articulation of the relation
of individual to community, or is it a ‘false’ ethnicity,
as some would have us believe?” (152). For me, the question
was raised most powerfully by my discomfort in my own classroom.
As I indicated in the preceding paragraph, much of my interest
in teaching World Religions stems from engaging students with
issues and questions of pluralism. I had turned to the web
as a way to remove obstacles to that engagement. Yet using
the web subtly shifted the terms of the debate in ways that
made it more difficult for us to glimpse—much less reflect
upon--the unconscious optics of racial/ethnic stereotypes.
[31] One way to say it (although I am not
sure this is the best way, or even really quite true) is that
using the web to diminish the distance students feel vis-à-vis
print had the unintended consequence of framing our study
within practices of mass consumption, fostering what Benjamin
described as “the desire of the contemporary masses to bring
things ‘closer’ spatially and humanly.” After all, the web
(at this point at least) is “enframed” as consumer space:
from MCI’s query “Where do you want to go today?” to the fact
that in order to view a web site in class I often have to
click off an ad. Yet framing information as consumption plays
havoc with the traditional distinction between the devotional
and the academic study of religion. That students relate to
education as a form of consumption is by now nothing new.
Nor is it unusual for students in an Introduction to World
Religions class to be searching in terms of their own religious
beliefs. Yet re-designing my course to incorporate the web
upset the fragile balance that I had previously been able
to facilitate in the classroom.
[32] In sum, my traditional ways of reframing
this dynamic of religious/ spiritual commodification failed
to work, fell apart. “What happens,” I would ask my students,
“when a culture’s sacred stories, symbols and practices become
instantly accessible across the globe to people who lack any
real life connections to the culture and people in question?
What are we doing when we ‘learn from’ other people in a way
that frees us from dealing with other cultures as real people
with real life histories, not to mention the complex and often
uncomfortable history of power-relations that shapes our access?
Is this anything other than a ‘kindler, gentler’ Orientalism—and
kinder to whom?” Yet no sooner would such words leave my mouth,
than students would be quick to tell me (often, surprisingly,
speaking with one voice, in a unanimity that compelled my
attention): “No one owns religion, religion is just not the
sort of thing you can own.” True enough. Perhaps even truer
than they know, given the contemporary debates about ownership
of cultural products that have been sparked by digital media.
Not only did appealing to my critical touchstones of identity
and appropriation make barely a dent in this sort of glib
multiculturalism—such critical tools seemed actually to beget
the glib rhetoric of a Benetton ad on the part of my students:
“Aren’t we now living in a global village? Doesn’t the Internet
make ‘a world without limits’ possible?”
[33] Thus if the web’s style of immersion
“embodied” religion for my students, by shifting them out
of more traditional stances of objectification and evaluation
it pulled the ground of critical thinking out from under not
just my students’ feet but my feet as well. And try as I might,
I could never seem to find a position from which to foster
a critical evaluation of the practice of religious/ spiritual
consumption in which we all of a sudden found ourselves engaged,
invested, and immersed. In this “we” I include myself. I disagree
with scholars who dismiss postmodern forms of religiosity
as buffet religion driven by the immature desire to avoid
commitment. While much of my passion for teaching World Religions
derives from engaging students with the power relations and
cultural violence effected in what many critics have decried
as appropriation,[19] conservative assumptions of essence no longer
seem adequate to address the functioning of knowledge-power
in digital media.
[34] For my students are right on several
counts. The two-way communication of digital media does not
follow traditional economic logics of possession and scarcity.
If I copy a file for you, you now have it but I still have
it too. Or consider programs like Adobe Acrobat, which one
does not pay to download. Even deeper, as Miranda Joseph has
noted (in her discussion of gay and lesbian critiques of The
Gap for its usage of gay styles), exploitation is not the
same as appropriation: “One should be able to enjoy seeing
someone else make good use of the product of one’s labor,
and in Marx’s view, one would if one did not see that someone
as Other, if one recognized one’s communal relation to that
Other” (2002, 43). Yet the recognition of communal relations
with one’s Other is not, I would contend, what our solicitation
through promises of access is primarily about. The two-way
aspect of digital communication means that anyone with access
to the Internet can not only receive information but also
transmit or broadcast information to anyone else with access—but
this is not just anyone. The digital divide so talked about
in the 1990s is rooted in the racism that dogs American education
policy: Jonathan Sterne has documented how government funding
for computer instruction in public schools during the 1980s
favoured upper middle class and white students (2000, quoted
in Nakamura 2002, 108). While access is usually spoken of
as a matter of merely getting on-line, its racial politics
suggest that access involves much more: namely, interpellation—becoming
the kind of self that one must be in order to use the web.
For Joseph, too, is right: my students’ near unanimous insistence
that “religion is not the sort of thing anyone can own” would
not be so troubling if the forms of access enabled by the
web encouraged them to “recognize their communal relations
to that Other.”
[35] Using digital media to facilitate
such genuine two-way recognition is difficult in part because,
as Lisa Nakamura has argued in her book Cybertypes,
the “greatest promise” of information technologies, how they
are sold to us, is as a technology that will “eradicate otherness”—be
it age, gender, physical handicap, or race—by liberating us
from the limitations and suffering of embodiment (2002, 4).
Consider another MCI ad, this one entitled “Anthem,” which
proclaims: “There is no race. There is no gender. There is
no age. There are no infirmities. There are only minds. Utopia?
No. The Internet.” Alongside its promise to erase otherness
and extend equality as proof of our impending technological
liberation, the ad’s visuals feature brilliant images of racialized
and ethnicized “others”: most notably, the image of the hand
of an Indian girl crossing out the word “race” on a chalkboard.[20]
Nakamura analyzes this paradox (which promises liberation
from embodiment by intense visualization of racial/ethnic
difference) as the dominant trope in contemporary Internet
ads, which often strive to contain the subversion that two-way
communication could make possible by associating network computing
with privileged forms of travel.[21]
Likewise, the discourse of liberation that surrounds the Internet
promises that access to the Internet will free us from the
body and thereby enhance, not our ability to critique norms,
but our ability to fulfill them. Nakamura illustrates by describing
a cartoon which depicts a dog logging onto the Internet; its
caption reads “Online nobody knows you are a dog.” The freedom
promised by this vision of access is the freedom to pass as
part of the privileged group (2002, 35).
[36] Nakamura’s reading of the racial politics
of such promises of Internet access contrasts starkly with
Sherry Turkle’s more optimistic reading of the freedom from
bodily limitation that cyberspace offers people who perform
different gender identities on line. Turkle concludes that
insofar as cyberspace enables people to move back and forth
between multiple identities, virtual reality can open people
to difference. This opening is not automatic: for some, performing
identities for which they could not easily pass in real life
cements their real life identifications into an even more
inescapable prison. The difference, Turkle argues, depends
on the degree to which people can participate in the ambiguity
of virtual space as neither purely fantasy nor purely reality
(1995, 17 and 47-49). While Nakamura does not seem to have
engaged in the kind of in-depth ethnographic research that
Turkle was able to do, Nakamura’s analysis suggests that the
situation is quite different when it comes to race—precisely
because most of the cross-racial passing that currently occurs
on-line resolutely refuses to enter into the ambiguity of
virtual space that Turkle extols in favour of keeping both
feet firmly planted in the realm of fantasy: ethnicized avatars
tend to be overt stereotypes, such as samurai or geishas.
When it comes to racial/ethnic identity, the possibility for
subversion offered by digital technologies remains the path
not taken (2002, 31-60).
[37] To clarify what is at stake in this
contradictory deployment of race—a deployment which resolutely
refuses to virtualize race—it helps to contrast the current
state of anxiety regarding the Internet with the dynamics
of one-way interpellation characteristic of print. I am thinking
of Benedict Anderson’s analysis of the crucial role played
by the newspaper in enabling people to imagine the community
we call a nation. The newspaper solicited an individual daily
with a centralized message. More than that: each subject could
envision their individual solicitation being “replicated simultaneously
by thousands (or millions) of whose existence he is confident,
yet of whose identity he has not the slightest notion. . .
[By means of what Anderson calls ‘this extraordinary mass
ceremony,’] fiction seeps quietly and continuously into reality,
creating that remarkable confidence of community in anonymity
which is the hallmark of modern nations” (1991, 35-6). It
is this confidence in the communal character of our fictions
that the Internet disrupts. Two-way communication on the Internet
makes it impossible to ensure that all users are solicited
by the same “message.” Even more, messages on the Internet
can use any available route to their destination, so that
there is no one central point through which they are sure
to pass and where they therefore can be intercepted or surveilled
(Poster 2001, 152). Given these changes, it is not difficult
to see why institutions invested with identity-formation,
from governments to parents, express anxiety when their “subjects”
use a computer to connect in private with “unknown, unseen,
untold others”—particularly if one considers how cyberspace
blurs the boundaries between what is real and what is “merely”
imagined (Poster 2001, 109).[22]
In these uncharted waters, where anonymous community begets
not confidence but panic, racialized/ethnicized traditions
are visualized as a way to stop the flow, to stabilize the
reversal of power relations which this slippery junction between
virtual and real enables. These invocations of virtual ethnicity
“claim a world without boundaries for us, the consumers and
target audience, and by so doing they show us exactly where
and what these boundaries are, and that is ethnic and racial”
(Nakamura, 2002, 92, 94).
[38] Consider the following ad that appeared
in Wired. Its heading reads: “To improve communication
one should be as eager to learn as to teach.” So far so good.
Yet the accompanying image could be straight out of National
Geographic, as Lisa Nakamura analyzes: “The image of an
African boy, surrounded by his tribe, performing the Star
Trek ‘Vulcan mind-meld’ gesture with a red-haired and extremely
pale boy, centrally situates the white child, whose arm is
visible in an unbroken line, as the figure who is supposedly
as willing to learn as to teach” (2002, 97). Two-way communication
and connectivity are here turned into a commodity to be sold
along with networking services. But as in Anderson’s analysis
of the newspaper, here, too, there’s more. The ad counsels:
“only with the wisdom to respect the knowledge and cultures
of others can YOU create systems and standards THEY can work
with.” Through this alleged two-way interactivity of mind-melds,
Wired readers (who tend to be white, male, and middle
class) are solicited as players within a new form of Manifest
Destiny, one adequate for imperializing cyberspace not through
genocide but through “benevolence” and compassionate conservatism.[23]
[39] To such a project, virtual ethnicity
is crucial. Its contradictory images of spectacularly visual
yet ultimately immaterial difference stage scenes of cultural
interpellation that are supposed to, and/or really do, help
us believe in ourselves again. Perhaps this is the global
version of Reagan’s campaign slogan: “It is morning again
in America.” Yet as various digital ads suggest, promises
of unlimited access and endless potential that claim to eradicate
otherness even as they invoke it—indeed, must invoke it—block
recognition of our communal relations with those visualized
as Other.[24]
[40] I suspect it was this blockage enacted
in the name of connection that made me so uncomfortable with
my students’ unanimous insistence that “religion is not the
sort of thing anyone can own.” Incorporating the web as an
instructional media lends weight and intellectual credence
to the discourse that surrounds these technologies, to the
way they interpellate us as a certain kind of multicultural
subject entitled to take a certain place in a globalizing
world. For those certified as a legitimate user, the promise
that permeates these spaces is connection (or access). What
this means is that the possibility of connection (and the
right to access) is assumed; connection (or access) is what
your money buys, with the result that the work of building
connections (and earning the right of access) is either deemed
unnecessary or simply taken off the table. In either case,
this is a power move, one that works by producing and inculcating
particular norms.
[41] The contours of this digital form of
knowledge-power can be glimpsed through contrast with the
experience that students tend to have when they visit a “real
life” site. Although participation-observation also raises
complex questions about authenticity and critical thinking,
one of its values in an introductory class is that students
more often than not return to class with a sense that whatever
religion they went to is a whole world, with respect to which
they know something, but rarely enough for them to feel confident
interpreting even just the two rituals they observed. While
the amount of information on the web can also be overwhelming,
this overwhelm does not reflect back onto the object studied.
Instead, there is a sense of endless sites to see (Massumi’s
“potential of the relay”) which induces either boredom or
the strange entitlement that results when unquestioned access
is what your money gets you the right to. In contrast, part
of learning about another religion, culture, tradition, or
person, is an experience of “lack of access”: not everything
is immediately available. Yet when our subjectivity is formed
through promises of instantaneous access as our right, it
becomes hard to consider how relations of power structure
this access and shape our will to know—much less to consider
who we become when we are called into being not only by the
figure of a cop yelling after us "Stop, in the name of
the law!", but by promises of unlimited access. While
the shape that digital critique will ultimately take is still
emerging, the experience of incorporating the web into a World
Religions classroom suggests that one way forward lies in
developing a critical practice adequate to the complex feedback
loops that lurk in virtual ethnicity and that lie at the heart
of the paradox of virtual embodiment.
Notes
This work was supported, in part, by funds
provided by the University of North Carolina at Charlotte.
[1]
A word about context, for teaching is intensely situated.
When I first began teaching with the web, I was teaching in
a small (2000 students) liberal arts college for women with
strong (and quite recent) Baptist connections. Located in
Raleigh, North Carolina, its setting is one of privileged
placement in the emerging global economy, given its proximity
to information and biomedical technologies and high end service
industries—all of which are big employers in the Research
Triangle. Most of my students came from what had been the
college’s primary constituency: small North Carolina towns.
I evoke this sociological setting because the pedagogical
use of information technologies is framed within our general
cultural ideology about education as a necessary (although
no longer sufficient) condition for entry into these growing
sectors of the economy. To use information technologies in
the classroom is to engage with this fantasy—one that is conflicted
and more often than not unacknowledged.
[2]
The phrase “other peoples’ religions” gestures, of course,
to Wendy Doniger (1988). I use the phrase in general to refer
to the complex relations of knowledge-power as they circulate
in the project of religious studies. See Burlein 2002, xi-xii.
[3]
Throughout this paper, I use verbs like “encourage” and “facilitate”
in an effort to avoid the pitfall of technological determinism.
While a particular technology works within specific material
constraints as well as within the complex of historical expectations
that led to its invention, these factors are far from completely
determining the historical and cultural contexts of its use
much less the micro-practices that people devise by its means.
For elaboration, see Poster 2001, 154 and 85-6. For excellent
collections of essays which make it clear that technology
does not exert a single ideological effect, see Brodwin 2000
and Hopkins 1998, particularly 1-97.
[4]
Thinking about media as shifting the scene of subject formation
and thereby facilitating the emergence of different kinds
of selves helps clarify the projections and resistances that
occur in the classroom around media, which are linked to historical
developments in ways that can foster generational differences
(Poster’s “first, then, now”). As Poster elaborates: “Book
readers may find no use for virtual reality systems, film,
and the rest, even complaining that the book is superior to
these media when in fact they merely register their preference
for one form of technology over others. They often fail to
see how individuals constituted by other media—film, television,
virtual reality—might prefer these over books because, constituted
in a different technoculture, they have developed different
capacities of reception, perhaps visual imaginaries, producing
meaning out of visual and aural information and data flows”
( 2001, 84). I see this most clearly in the pleasure I take
watching my friends’ kids (most of whom are exposed only minimally
to broadcast and digital media) become sufficiently captivated
by books to live within them: their characters, their worlds.
For an academic, there is something oddly compelling about
witnessing subject formation of this kind, formed in and through
imaginary relations with books. I suspect that such investments
in the process of books becoming “second nature”—which Freud
would analyze as a form of primary narcissism (Sedgwick 2003,
115; Freud 1989, 556)—play no small role in the tensions that
arise with students whose self has been formed in different
ways, through different media, or whose self-constitution
privileges a different media as its “second-nature.”
[5]
Friedrich Kittler (1990) develops this notion of inter-complication
in a different register when he argues that introducing a
new media changes the medial ecology in ways that lead older
media to adapt the environmental niche that they had carved
out for themselves. For an argument contesting the common
lament that digital technologies mean that “young people do
not read anymore,” see Clayton 2002, 807-8.
[6]
Jager 2002, 154-5. Jager takes Locke as symptomatic of a shift
from the late ancient and medieval understanding of the self
(and interiority) as a “book of the heart” inscribed by God
(or the conscience) toward the Enlightenment’s more secular
understanding of the self as a “book of the brain.”
[7]
Kittler and Johnson date the full development of this sensory
imaginary (which compensated for the inability of print to
accommodate sound or moving images) to about the 1800s (1997,
39-44, quoted in Poster 2001, 83). While I use the psychoanalytic
term “imaginary,” Massumi employs the term “virtual”: “It
is the strength of the work of Pierre Levy (against Baudrillard)
to emphasize the participation in the virtual of earlier technologies—in
particular writing—and (following Deleuze) to insist on a
distinction between the possible and the potential as an integral
part of any thinking of the virtual” (2002, 137). For more
on Deleuze’s use of the term “virtual” and an argument that
his use is broader than digital technology, see Burlein 2005.
[8]
In her analysis of high school subject positions, Sherry Ortner
puts a different spin on the resistance that textuality can
offer. She notes that the possible subject positions available
in U.S. high schools have remained shockingly constant over
time, in ways that seem to her almost Levi Straussian: “The
high school jocks and freaks, the cheerleaders and the sluts
[which are their female counterparts], the popular kids and
the nobodies, keep coming year after year” (2003, 92). Ortner
contends that one of the forms students use to resist the
way this grid forces them into identities is intellectual
cultures. It is not hard to see how those of us who identified
in that way end up in the academy. What is harder to analyze
is what happens to those of our students for whom the resistant
intellectual culture is not textual but digital.
[9]
The most famous academic example is, of course, Baudrillard’s
notion of simulacra. The most famous popular example is arguably
The Matrix (which references Baudrillard).
[10] For a fascinating elaboration of this way of reading
film that links Benjamin’s notion of an unconscious optic
with recent developments in neuroscience in order to make
new suggestions for pedagogy and pluralism, see Connelly 2002.
[11]
José Munoz has developed an analysis of this kind of critical
strategy, which he calls disidentification: developing the
ability to stand both within and outside a cultural representation:
“read[ing] oneself and one’s own narrative in a moment, object
or subject that is not culturally coded to ‘connect’ with
the disidentifying subject” but without denying its “politically
dubious or shameful components”—all in order to “wedge open
a space in the social” from which to effect cultural change
(1999, 12, 21).
[12]
One of the problems with this reductionist discourse is the
way it leaves students strangely unconscious still. For example,
my apocalypticism class was reading Stephen O’Leary on the
apocalyptic sensibility of 20th century pop culture.
O’Leary concludes by analyzing the early 1970s Coke commercial
in which people of all races join hands on a mountaintop united
by a shared desire: “I’d like to teach the world to sing.”
O’Leary reads this ad as appropriating the age-old millennial
dream of a just and harmonious world, a dream that had inspired
the youth culture only to implode from within (1999, 421).
One of my students wondered aloud whether people “back then”
(I remember the ad; for her it seems a long time ago) had
been angered by that appropriation, and then in her next breath
scorned how naive they would have been to be angry, noting
that she would never “trust” such an ad; rather, she prefers
those hip Sprite ads that say: "Image is Nothing ...Thirst
is Everything ...Obey your Thirst." Lawrence Grossberg
(1992) has argued that in a media culture that stimulates
emotions relentlessly, people manage not so much by becoming
passive, but rather by maintaining “an active and even aggressive
indifference” to the idea of commitment. Yet as the ad for
Sprite (which is a Coke product) indicates, even indifference
can be appropriated. The problem for critical thinking in
relation to broadcast media entails analyzing how consent
is not simply “manufactured” (as Chomsky would have it) but
simulated through producing a particular kind of dissonance:
the sense of being affectively located inside a sensibility
while simultaneously withholding cognitive assent to its claims.
[13]
While telephone is also two-way, in its usage it primarily
enables one-to-one communication.
[14]
Hayles conceptualizes this change in materiality as changing
the relation between signifier to signified. Whereas Lacan
developed a powerful understanding of the unconscious through
coupling language with the visible embodiment of sexuality
(as in castration), Hayles contends that “flickering signification
is the progeny of the fascinating and troubling coupling of
language and machine” (1999, 35).
[15]
Of course, “incorporating” is more complex than simply making
an assignment (as the metaphor itself suggests). Just as students
need to be taught how to read an academic text (for interesting
reflections on the difference between academic and popular
reading, see Guillory 2000), so they need to be taught how
to read the web as an academic resource.
[16]
In addition to using the web, students are required to do
a semester-long project focused either on fieldwork or on
the internet. In the participation-observation project, they
visit 2 different religious institutions and do a ritual studies
analysis, interview an insider, and conclude by evaluating
the different ways of knowing that we use during the semester.
In the internet project, they first teach themselves and the
class how to evaluate a web site, then do a critical evaluation
and analysis of 3 web sites devoted to the religion of their
choice, engage in some kind of on-line dialogue with an insider
from that religion, visit a real life ritual in that religion,
and conclude (like the other project) by evaluating the different
ways of knowing that they use during the semester.
[17]
For an elaboration of this claim vis-à-vis a bulletin board
newsgroup, see Lotfalian 1996, especially 154. The term “enframing”
comes from Heidegger’s classic essay “The Question Concerning
Technology” in which Heidegger contends that technology is
a matter of how one stands in, and sees, the world. Specifically,
Heidegger contends that modern technology positions us in
such a way that the world appears as standing in reserve for
our use, as raw materials or resources for our projects (Heidegger
1977). For an argument that Heidegger’s analysis of the specific
character of machinic enframing does not apply to “smart”
machines like networked computers, see Poster 2001, 34-38.
[18]
This is not to say pre-scripting does not happen. For example,
you can link in to the Vatican web site, but its site includes
no links that take you out. A more complicated example would
be menu-driven interfaces. See Nakamura 2002, 101-136 for
an analysis of what such pre-scripting means in terms of race.
[19]
Most notably Ines Talamantez 1995. For a scholarly analysis
of the dynamics of such borrowing in neopaganism, see Pike
2001, 123-154.
[20]
“Anthem,” produced for MCI by Messner Vetere Berger McNamee
Schemetterer, 1997, quoted in Nakamura 2002, 87.
[21]
Consider the Compaq ad placed in The Chronicle of Higher
Education which features a mesa (or in its alternate version,
a rainforest) and reads “Introducing a world where the words
‘you can’t get there from here’ are never heard …With [Compaq
networked media] the classroom is no longer a destination,
it’s a starting point” (Nakamura 2002, 90-2).
[22] Insofar as such two-way communication bodes the
use of a new kind of fictionality to form new types of intimacy,
community and privacy, its use has been accompanied by panics,
much in the way that Laqueur has analyzed masturbation as
a specifically Enlightenment or modern disease/sexuality whose
creators were not churchmen and cultural conservatives with
anti-sex attitudes but precisely those like Rousseau who celebrated
the individual breaking free from a cultural world which limited
autonomy and self-exploration (2003, 18-19). “Print culture,
the essential communication network of civil society and the
teacher of its most basic ways of being and feeling, depended
on and encouraged precisely those qualities that made masturbation
seem so threatening … masturbation becomes a problem because
print culture becomes a problem …The reading revolution never
quite shook off the vice it had helped to create. It had put
privacy, secrecy, and solitary pleasure on the moral agenda
of the age, and when even it itself was tamed, its evil twin
continued an unruly life of its own” (303 and 317). Masturbation
substituted the solitary pleasures of fiction for social sex.
In place of the modern civil community, masturbation created
“hordes of autonomous but somehow complicit individuals who
do not cooperate because they do not need each other” (2003,
357). The resonances with parental concerns about solitary
computer use are striking.
[23]
Robin Wiegman makes a similar point when she contends that
contemporary white identity is formed through an explicit
disavowal of the white supremacist violence that was the handmaiden
to the West’s proclamation of itself as universal in favour
of an overt embrace of multicultural particularity. This is
the paradox of postmodern power: “seldom has whiteness been
so widely represented as attuned to racial equality and justice
while so aggressively solidifying its advantage” (Wiegman
1999, 121).
[24]
Such assumptions of access position “certain human beings
as valuable insofar as they provide passageway to an enchanted
spiritual being, away from the conditions of the spirit of
capital” (Povinelli 2002, 67). In her analysis of recent strategies
of multiculturalism as adopted by the Australian government,
Elizabeth Povinelli contends that while confronting its shameful
frontier history creates “the feelings necessary for social
harmony in the multicultural nation, for good trading relations
with the Asia-Pacific, and for a new globally inspirational
form of national cohesion” (2002, 38), this restored confidence
on the part of the Australian citizen/nation is bought by
inducing a deep insecurity on the part of Aboriginal peoples:
“If for non-Aboriginal Australian subjects indigenous tradition
is a nostalgic memory trace of all that once was and is now
only partially, for Aboriginal subjects ancient law is also
a demand: You Aborigine establish an identification with a
lost object. Strive after what cannot be recovered. Want it
badly. We do. See us celebrating it …” (2002, 56-57).
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