Volume 1: Spring 2002

The Tao of Elvis

Rosen, David. New York: Harcourt , Inc. 2002. 200 pp. ISBN: 0156007371. $12.00 USD (PB).

[1] This volume, written by psychiatrist and Jungian analyst David Rosen, is an analysis of Taoist characteristics that the author - clearly an Elvis fan - identifies in the life and wisdom of Elvis Presley.  Intended to evoke thoughtful reflection about Taoist qualities for which Elvis was a model, Rosen notes that the volume is "a psychological and philosophical work in that it is about the phenomenon and the experience of Elvis as well as his (and our) pursuit of purpose, spirituality, and wisdom" (xiv).

[2] The format of the book is rather simple, if not repetitive.  After a brief introduction, each of the forty-two chapters (one for each of Elvis’s years alive) begins with an epigram intended to illustrate that chapter’s theme (which include such topics as "love," "virtue," "beauty," and "destiny").  For example, for the chapter titled "Madness and Illness," the quote is from Deng Ming-Dao:  "Which is worse? The madness of following Tao or the madness of an existence without awareness?" (141).  On the second page of each chapter there are four quotes from various classic Taoist writers and philosophers, followed by a page of quotes by or about Elvis, intended to illustrate parallels between the King and the Tao.  On the fourth page of each chapter, the author explains how the theme is illustrated by Elvis’s life, deeds, or words.  And so it goes for two hundred pages.  Epigram, Taoism quotes, Elvis quotes, Rosen analysis. 

[3] Interestingly, many of the epigrams at the beginning of the chapters are taken from such decidedly non-Taoist authors as Kahlil Gibran (identified as Elvis’s favorite author), but this seems to be in keeping with the somewhat perennialist attitude of the author, who presents Taoism not as if it were a specific religio-philosophical tradition with the same kind of history and particularistic integrity as, say, Christianity or Judaism, but as a universal truth to be found everywhere, and in the face of which all other religious traditions disappear.  The clearly Christian (and even purported Jewish) connections to Elvis are glossed over, and even as eminent a Protestant theologian as Paul Tillich is identified simply as "Existential philosopher" (163).  The topics of each chapter are vague enough to guarantee that someone, somewhere, said something about Elvis that relates to something said by some Taoist philosopher somewhere.  And Rosen’s analysis at the end of each chapter only reinforces that ambiguity.  Of course Elvis was the perfect example of Taoist principles.  How could he not be?

[4] This book is not nearly as effective in illustrating the principles of Taoism as Benjamin Hoff’s The Tao of Pooh  (Penguin Books, 1982), and not nearly as interesting as the myriad of books or chapters on Elvis’s religious interests or the religious aspects of the Elvis phenomenon (for example, "Dead Elvis as Other Jesus," by Mark Gottdiener, in In Search of Elvis, edited by Vernon Chadwick [Westview Press, 1997]; or "Saint Elvis" in Elvis Culture, by Erika Doss [University of Kansas Press, 1999]).  Because of this, it is never clear for whom it is intended.  Sincere Elvis fans may find the various quotes from (or about) their King to be inspiring, but many of the more devoted "Elvis as King" variety may be offended by the implication that Elvis was anything other than thoroughly grounded in a Christian world view, interests in Asian philosophy notwithstanding.  On the other hand, even they will have to admit that Elvis was quite enticed by non-Christian religious teachings and practices.  But no matter;  Rosen nowhere suggests that Elvis was particularly interested in Taoism.  He is simply making the side-by-side comparison of the teachings of various Taoist masters with the things said by or about Elvis.

[5] There are great books about Taoism and popular culture, and there are great books about Elvis and religion.  This one is neither.  David Rosen has created a work more devotional than illuminating, more self-involved than probing, and thus less useful than hoped.  Almost entirely untheorized, it is of virtually no use as a critical source, and scholars (even scholars specifically interested in the by-products of the cult-of-Elvis phenomenon) likely will find this book disappointing. 

Eric Michael Mazur, Department of Religion, Bucknell University, Lewisburg, PA 17837 U.S.A. (mazur@bucknell.edu)