Agriculture Students Compete in International Competition
Seven members of the University of Saskatchewan chapter of the Canadian Agri-Marketing Association will participate in a national marketing competition held April 18-21 in Kansas City, MI.
“The NAMA conference provides students with a great opportunity to develop marketing skills while interacting with professional members of the organization. As one of only two Canadian universities participating in this event, the University of Saskatchewan is demonstrating its presence and commitment to agricultural marketing on an international scale.” said Tyler Wilson, CAMA Team Member.
The University of Saskatchewan team from the College of Agriculture has 7 students 3rd and 4th year students involved with this year’s project to market a gourmet chocolate made from chickpeas and dwarf sour cherries. The team spent the last several months doing market research, writing the marketing plan and developing a presentation.
Students decide on a project and develop a plan to successfully bring the product or service to the marketplace. In developing their marketing plan, students follow the same practices and principles used by today’s marketing professionals. Teams submit a written plan summary prior to the competition and then make a formal presentation of their marketing plan to a panel of judges at the competition. The judges’ panel consists of marketing and agribusiness professionals.
Overall, 30 student NAMA chapters will participate in the marketing competition. The competition is part of the National Agri-Marketing Association’s annual conference and trade show which runs from April 19-21. Over 350 student members are expected to attend the conference.
“The marketing competition is a terrific learning experience and provides us with some really great practical experience on an international level,” said Wilson.
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