#howto set up your #usask social media site

Setting up your social media site is super duper easy. But what should it look like? It should look like a page that is part of the University of Saskatchewan. So here's how to look like it (and act like it)!

Naming your account

Naming of a social media account should include "University of Saskatchewan" or "usask" followed by the department or unit name. 

For example, the College of Engineering uses the Twitter handle "@usask_engr" with the name "U of S Engineering." This distinguishes them from other university's colleges. 

engineeringtwitter

If you already have a social media account set up with another handle, you can still rename you account to include "usask" or "usask_" to help identify your account with our university. This applies to both Twitter and Instagram. 

 

Designing your account

Profile pictures

What is a profile photo? It's the picture that your followers see next to your name everywhere on Facebook, Twitter and Instagram. This is how people recognize you. Profile photos are a key way organizations identify themselves in social media. In just a few pixels you need an image that visually represents not just the department the account is for, but that it is a department at the University of Saskatchewan. The Photoshop template below provides a unifying look to U of S Twitter, Facebook, and Instagram profile photos, while ensuring that units can still clearly identify themselves.

If you don't have Photoshop or access to a designer, contact Marketing and Communications, and we would be happy to put together a profile and cover photo for you. 

1. Choose a photo

First, grab a photo that represents your department. This can be your building, office or storefront; happy faces of your team; or an action or object that exemplifies your mission.

avatarphoto

2. Place in 'photo' layer

Resize and crop the photo to fit nicely in the layer names 'photo.'

layer

3. Choose a green

From within the layer folder called 'choose a green,' turn the visibility of the green-shaded layer you'd like on. Turn all other green-shaded layers off. 

green

 

The final result is your brand new usask profile picture!
 
 finalavatar

 

 

Profile cover images

Your cover photo is the large image at the top of your profile page on Facebook or Twitter. This is another great way to show what your department is all about! Luckily, there are more pixels to work with, so let's make them beautiful. Below is a similar Photoshop template that can help you on your way. 

1. Choose a photo

Grab a photo that represents your department. This can be your building, office or storefront; happy faces of your team; or an action or object that exemplifies your mission.
profilesphoto

2. Place in 'photo' layer

Resize and crop the photo to fit nicely in the layer named 'photo.'

profileslayer

3. Choose a green

From within the layer folder called 'Choose a green,' turn the visibility of the green-shaded layer you'd like on. Turn all other green-shaded layers off.

profilesgreen

 

The final result is your brand new usask cover photo!

 

coverphotofinal

 

 

Put it all together!

 Profileexample