Strong Relationships Build Strong Brands
Our Partnership With William Joseph Communications
Just like in any great relationship, the two parties involved must have a special set of like interests in order for that partnership to thrive in any kind of meaningful, long-term way. And the relationship between an organization and their marketing agency is no different.
The Wilson Centre is all about entrepreneurship, collaboration and lending their experience and expertise to help businesses succeed. After 10 years in business, William Joseph prides itself on their entrepreneurial spirit, their dedication to openness and collaboration with clients, and ultimately helping their client’s business achieve results through creative and strategic advertising campaigns. It’s a match made in marketing heaven!
“As a company that was built with a true entrepreneurial spirit of teamwork and innovation, William Joseph strongly believes in the mandate of the Wilson Centre. We also believe that truly successful marketing and branding stems from more than just pretty pictures and catchy phrases, so we’re thrilled to be able to have a partner like the Wilson Centre who also values strategy and methodology,” says William Joseph CEO Ryan Townend.
Since the partnership began last year, William Joseph has had the privilege to work with the Wilson Centre on a number of exciting projects, including branding the Centre’s major events: Pitch Party and the i3 Idea Challenge. Materials that have been developed include the overall look and image for Pitch Party 5 including a logo, posters, tickets, signage, coasters, table talkers and an 8’ art wall that guests at the event joined forces to execute.
2013 will also be an exciting year for the partnership, as the Wilson Centre is currently in the process of launching their annual i3 Idea Challenge and has again called upon William Joseph for branding support. A contest open to university students and their business partners, i3 rewards budding entrepreneurs with cash prizes and mentorship. Following the nomination process – which calls for a 3 minute video and 3 page business summary to be submitted by April 30 – the Centre will narrow down the applications to a list of the top three businesses that show the most potential for growth, viability and ingenuity. The finalists will then expand upon their business plans to be in the running for one of three cash prizes: $15,000, $10,000 and $5,000, not to mention the invaluable advice, mentoring and networking opportunities made along the way.
Currently in its 5th year, i3 Idea Challenge has been a huge success since its inception. However, both the Wilson Centre and William Joseph felt that improvements could be made to make the brand more fresh and relevant. So WJ to the rescue again! A new logo has been developed and key program and event materials – including those for the i3 launch event Social Circle – have been designed and are currently in market, with many more exciting projects to come in the next few months.
Stephanie Yong, Director of the Wilson Centre for Entrepreneurial Excellence, says she is proud of the partnership that the two organizations have formed and knows it will continue to lead to great things for her ever-expanding programs. “Not only does the William Joseph team produce stunning creative and strategic marketing materials, but they also share our passion for entrepreneurship and many of the same values that the Wilson Centre does – innovation, collaboration and excellence in business. I’m proud to say they’re part of the Wilson team.”