Promise and Potential, the third integrated plan (2012-2017), continued to be guided by the Strategic Directions. Four areas of focus were highlighted as essential to reaching those strategic goals:
- Knowledge creation: Innovation and impact
- Aboriginal engagement: Relationships, scholarship, programs
- Culture and community: Our local and global sense of place
- Innovation in academic programs and services
Alongside these areas of focus, it was intended that the university would provide the resources (people, capital and financial) to support this plan.